Today, more than any other time in history, online learning is happening all over the world—whether you’re listening to podcasts, taking online courses, or reading, you are doing some form of distance learning.
At this moment, we still don’t know how life will change after the Coronavirus.
One thing we know is that we were not prepared for such a sudden life change. As time goes on, it is yet to be seen how online learning will pan out in the public and private sectors.
For this piece, I’m going to focus on how entrepreneurs can use different types of virtual life-long learning resources to get updates, learn from the best in business, as well as remain connected with the outside world from the inside.
Many entrepreneurs will tell you that the key to their success is lifelong learning. By continuing to learn, founders can ensure they are equipped with the most useful and up-to-date information they need to stay competitive in their market.
If you’re an entrepreneur, you may feel that continuing education is expensive, or will take up too much of your time. You don’t need to go back to school, or get a costly business degree to enhance or learn something new. Ongoing learning can have a direct impact on the bottom line of the company—especially now.
Many learning options available do not require sitting in a classroom on a designated time or specific day.
Today, entrepreneurs can continue their education by watching videos, listening to podcasts, reading blogs, taking online courses for free, attending virtual industry networking events, or even work with a private coach. Continuing education options are vast, and are much more flexible than ever.
However, with so many learning options, it can be challenging to know what the right continuing education option is for you. Below are some helpful resources and tips, along with commentary from a few entrepreneurs who have taken steps within the last year to continue their education. I asked them how learning had an impact on their business.
LinkedIn is offering some wonderful tips right now at this link. On Tuesday, March March 31, 2020, from 1:00 PM—1:30 PM or 4:00 pm GMT, the LinkedIn editorial team is hosting #ThisIsWorking–a live chat with Mark Cuban hosted by Daniel Roth at LinkedIn. To register, you can find the event at this page.
SEPTEMBER 30, Mark Cuban (Photo by Steven Ferdman/Getty Images).
You should also listen to the new podcast and sign up for the newsletter 21 Hats Morning Report, which Loren Feldman runs. Especially now, if you’re a struggling entrepreneur or know someone who needs top business advice, please listen to their new podcast for some of the most valuable tips you need to know in these rapidly changing times.
The newsletter and show are loaded with references to important resources and information for business owners.
There are thousands of online courses to choose from for entrepreneurs. Whether you are choosing to take a class to work toward a degree, or if you want to improve your skills, there is a course for you.
You’re an expert in what you do. Otherwise, you wouldn’t be in business and making a living in your industry. However, when it comes to improving your business, take inventory of your skills to determine which of them help generate the most revenue for your company. What if you could go to the next level with new skills that earn you the most money? What would that do for your business?
That’s precisely what Tiffany Toombs, the founder of Blue Lotus Mind Institute, did to over double her sales this past year.
I caught up with Toombs, and she shared how continuing her online education courses transformed her business experiences, and improved her most essential business skills in the process.
“I took Marshall Sylver’s Irresistible Influence digital training to improve my sales skills, and to deepen my knowledge of influential language patterns. After studying the program and implementing it into my business, my closing rate at my events and on calls jumped to 60%.
Upon seeing my results using the tips from his program, Marshall invited me to speak at one of his live events and sell one of my products. I had a table rush like I’ve never seen before, closing half the room and outselling all the other speakers at the four-day event combined,” said Toombs.
A few days ago, on LinkedIn, I spoke to Jason Greer, founder of Greer Consulting Inc., a labor relations and diversity management-consulting firm. We spoke about how time with his mentor helped him significantly in the growth phase of his business.
“My mentor, Phil Dixon, is a guru in the brain-based leadership space. He gave me a ton of training on how to effectively incorporate brain-based processes into my approach with employees and managers.”
“Taking a brain-based approach to leadership has helped me better understand the importance of checking in, and listening to the people I work with both internally and externally. By taking the time to listen while also getting their input on what is working or not working—companies will find that their employees will not only embrace the change, they will also work to ensure that people who are slow to change will embrace it as well,” said Greer.
Greer was able to improve his approach to dealing with others on a one-to-one basis, which has made him a better leader.
And, you can work with a mentor remotely.
In an article titled, “The Incredible Power of Mastermind Groups,” you can find out more information about the benefits of Mastermind groups. In your area, you should be able to find many online Mastermind groups by conducting a simple local, online search.
As your business scales, it’s a good idea to reinvest to expand your network and find new mentors with different views and perspectives. One of the best ways to do that is to attend a business mastermind (virtual for now). A mastermind group is a peer-to-peer mentoring concept used to help members solve their business problems with input and advice from the other group members.
I asked Jake DeMichele, founder of JDM Capital Solutions, to share how attending a mastermind helped him grow his business this past year.
“Joining a high ticket mastermind has been game-changing for my business. As you and your business grow, the quality of your network needs to grow as well. You always want to be surrounded by people who have more experience, and are smarter than you. By staying close to colleagues in business, it can also ensure you never lose focus and strive to keep going.
It can be challenging to maintain the long stretches of momentum we all experience, but when you are surrounded by others’ excellence, you will be inspired to push to the next level. There’s also an exponential effect when you join a mastermind. All of the members inside the group also have a vast network themselves. You not only have access to the people inside of the group but can now leverage their network as well.”
By making continuing education a priority, entrepreneurs can set themselves up for continued success. As an entrepreneur, you are your company’s most valuable asset.
Make sure to invest in yourself with that in mind. Learning shouldn’t end because you graduated high school or college.
If you are in learning mode, and need some great resources, be sure to stop by my LinkedIn thread for a ton of free resources.]]>
This is a weekend roundup of Bloomberg Tax Insights, which are written by practitioners featuring expert analysis on current issues in tax practice and policy. The articles featured here represent just a handful of the many Insights published each week. For a full archive of articles, browse by jurisdiction at Daily Tax Report, Daily Tax Report: State, and Daily Tax Report: International.
This week we look at disaster relief payments to employees; claiming tax losses following market volatility; private equity and corporate debt; Chinese limited risk companies’ transfer pricing issues; “trade or business” income requirement; vertically integrated transfer pricing; country of origin planning; and climate change tax measures. We’ll hear from:
Attorney Martha Lackritz-Peltier works from her living room in Oakland, Calif. on March 12 as most of the U.S. population practices social distancing.
Photographer: Julie Jammot/AFP via Getty Images
President Trump’s national emergency declaration on March 13 triggered tax code Section 139, which allows employers to exclude disaster assistance payments from employees’ income. David Fuller of McDermott, WIll & Emery explains how it works and what employee expenses are reimbursable. Read: Disaster Relief Payments—Tax-Efficient Assistance to Employees Impacted by Covid-19
The Treasury Department has extended both the filing and payment deadline for federal taxes, and lawmakers are poised to pass legislation to help employers and employees. Olga Lubomirsky of Mazars walks through the legislation and explains how to use tax-loss harvesting to further manage your taxes. Read: Tax Implications of Quarantine
Private equity has been on a debt binge for several years. Christopher Hanewald of Wyatt, Tarrant & Combs looks at the impact of the 2017 tax law’s interest expense deduction limitation and the effect on deal-making, and suggests businesses should engage in financial modeling with an eye toward 2022, when the deduction will shrink even further for most taxpayers. Read: Private Equity and Corporate Debt Binge—Impact of Disallowed Interest on Deal-Making
The large-scale outbreak of Covid-19 in China that started in January has brought tremendous pressure to the economy and businesses. Cheng Chi, Choon Beng Teoh, and Tanya Tang of KPMG China, and Brian Cody of KPMG LLP examine the Chinese limited risk manufacturing, distribution, and service companies, which are common in the supply chains of many multinational corporations, to see how these companies can address their transfer pricing arrangements in light of changed circumstances. Read: Covid-19 Puts Limited Risk Structure at Risk—Analysis from the Chinese Angle
A business operation can be a “trade or business” without actually collecting income, the IRS recently concluded. Robert Willens looks at a private letter ruling where the agency found that a business division intended to be spun off by a corporation wasn’t disqualified as a trade or business for lack of income. Read: Collection of Income Not Prerequisite to ‘Trade or Business’
U.S. regulations and OECD guidelines describe common transfer pricing analysis methods as one-sided based on the selection of a single tested party. Kerem Yener Toklu of Deloitte Tax LLP shows why this type of analysis may not always be reliable with vertically integrated companies. Read: Transfer Pricing Analysis of Vertically Integrated Companies
The U.S. has been increasingly using tariffs as a tool of trade and foreign policy. In response, companies are considering new ways to lessen the costs of tariffs with favorable changes to the “country of origin.” Lou Abad and Donald Hok of KPMG look at some key considerations companies should take into account when altering supply chains or manufacturing operations to obtain different “origin” outcomes for tariff purposes. Read: U.S. Trade Tariffs—The ‘Origin’ Story
In the first of a series of articles on climate change from a tax perspective, Eva Aubry of CMS Francis Lefebvre Avocats and Carlo Gnetti of CMS Adonnino Ascoli & Cavasola Scamoni provide an overview of current tax reforms and incentives being introduced by governments around the world. Read: Climate Change—Tax Reforms and Incentives
Bloomberg Tax contributors know the importance of China in the global supply chain and keep us informed of the transfer pricing issues in good times and bad.
The Unified Approach released on Oct. 9, 2019, by the OECD fundamentally changes international tax rules on the grounds that the current rules no longer ensure fairness. Glenn DeSouza of Dentons China analyzed the proposal from the perspective of China.
Retroactive transfer pricing adjustments in China are becoming increasingly feasible, and multinational corporations have the incentive to make them. Dr. James Zhao and Alina Huang of Deloitte China explained recent developments and shared their observations.
What’s happening outside the world of tax?
Corporate boards are looking to diversify and grow. Silicon Valley lawyer Louis Lehot, founder of L2 Counsel PC, recommends asking lots of questions and shares 10 tips on how to land a corporate director seat. Read: Interested in Joining a Corporate Board? Do Your Due Diligence
The Supreme Court’s decision in an ERISA case involving Intel seems detrimental to plan fiduciaries, but there may be a silver lining for them, Groom Law Group attorneys say. The ruling might make bringing class actions more difficult. Read: ERISA Defendants Get Potential Gift in Unappealing Wrapping
As the novel coronavirus continues its march across the U.S., the bottom line for all businesses and workers is that it will be some time before we return to “business as usual.” Tucker Ellis LLP attorneys say this new reality begs the question many businesses are asking: “Do I have any insurance for this?” Read: Coronavirus Raises Novel Business Insurance Issues
Attorneys with honest, clear communication not only make clients happy but also can persuade judges and juries, Blank Rome’s Jared Zola writes. He gives tips on delivering the great customer service for which he was recognized. Read: Clear Communication Connects With Clients
Basic tenets of civility and decorum in the legal profession are being drowned out by a win-at-any-cost mentality, writes Gerald Sauer, founding partner at Sauer & Wagner LLP in Los Angeles. Legal rules, ethics standards, and principles of civility were established not for the purpose of being pushed and broken, but to ensure a system of fairness, he says. Read: Attorneys Should Relearn Rules of Civility
Sixty-four percent of general counsels are giving more guidance on unfamiliar business opportunities and unfamiliar risk areas. Parley Pro CEO Olga V. Mack gives tips on how to build an environment conducive to meaningful collaboration with those who can provide the expertise, data, and resources needed. Read: General Counsel Advising in Unfamiliar Areas—Collaboration is Key
(*Note: Your Bloomberg Tax login will be required to read the following content.)
In a span of two weeks this past January, the U.S. Tax Court issued an unprecedented five opinions covering a variety of issues that have arisen since deciding Graev v. Commissioner regarding the requirement for supervisory approval of penalties under tax code Section 6751(b). Larry Hill and Richard Nessler of Winston & Strawn analyze the latest round of cases in which the court attempted to clarify the meaning of Section 6751(b)(1).
Bloomberg Tax Insights articles are written by experienced practitioners, academics, and policy experts discussing developments and current issues in taxation. To contribute please contact Erin McManus at firstname.lastname@example.org.]]>
Saudi Arabia’s Advanced Petrochemical Company signed a deal with South Korea’s SK Gas to set up two petrochemicals units in the kingdom with a combined value of $1.8 billion (Dh6.61bn).
Advanced Global Investment (AGIC), a subsidiary of Riyadh-listed Advanced and SK Gas Petrochemical (SKGP), a unit of South Korea’s SK Engineering & Construction, have established a JV firm known as Advanced Polyolefins that will construct and operate the plants, parent firm Advanced Petrochemical said in a statement to the Tadawul stock exchange on Sunday.
The plants – a propane dehydrogenation and a polypropylene unit – will be based in the kingdom’s Jubail Industrial City, according to the bourse filing. They will have the capacity to manufacture 843,000 tons of propylene and 800,000 tons polypropylene per annum, respectively.
The founding shareholders will finance 25 per cent of the costs through equity, while the remaining 75 per cent will be funded through bank borrowings, which will be arranged by Advanced Polyolefins.
AGIC will own an 85 per cent equity stake in the JV company, while the remaining 15 per cent will be controlled by SKGP.
The JV partners expect construction to begin in 2021. The plants will be supplied with propane – their main feedstock – by state-controlled Saudi Aramco on a long-term basis.
The financial impact of the investment is “expected after the commencement of commercial operations of the project by [the] second half of 2024”, Advanced said.
Saudi Arabia’s Advanced also signed an agreement to set up a $420 million polypropylene plant in the city of Ulsan in South Korea with local firm PolyMirae in 2018. That is a joint venture in which it owns 30 per cent through its investment company, along with SK Gas and Kuwait’s Petrochemical Industries Company, the company said at the time.
AGIC has already signed a “conditional land allocation” agreement for the project in phase two of Jubail Industrial City. It has also signed licence agreements with US and Italian firms to supply the technology that will run the plants.
Saudi Arabia is expanding its industrial base across sectors to diversify its economy and boost employment for Saudi nationals. The Arab world’s largest economy is encouraging public and private sector firms to form partnerships with foreign investors to increase foreign direct investment in the kingdom, a key pillar of its Vision 2030 economic reform agenda.
Saudi Arabia sealed more than $2bn in investment deals with top global companies and local entities to boost investment in the petrochemicals sector, the Saudi Arabian General Investment Authority (Sagia) said in November last year.
Germany’s BASF, France’s SNF, Japan’s Mitsui, Shell and AMG (Advanced Metallurgical Group) are among the companies planning to invest in Saudi Arabia, Sagia said at the time.
According to the Invest Saudi Fall 2019 report, more than 250 overseas businesses were granted investor licenses in the third quarter of 2019, marking a 30 per cent increase compared to the same period in 2018.
Updated: March 29, 2020 05:41 PM]]>
It's no surprise that consumers often have a more personal connection with small businesses. Doing business with an independent CPA or indie cafe owner is different from doing business with a large tax accounting firm or a national coffee chain.
But these personal connections have to be earned over time. With every interaction, one customer at a time, small businesses have to prove trustworthy. This trust forms the basis for customer loyalty.
In October 2019, we surveyed consumers to find out what they were looking for in the small businesses they supported and what entrepreneurs could do to earn their trust. Here's what we've learned about how small businesses earn customer loyalty.
How can small businesses make their customers love them? Here are some great insights from our research:
Fostering Trust: Unfortunately, many customers have become skeptical of those they do business with, which means that small businesses have to go the extra mile to earn their trust. 93% of customers said that trusting a company increased the likelihood of recommending it and continuing to buy its products and services.
Memorable experiences are certainly a key aspect of customer loyalty, but more fundamental is simply to show that your company is trustworthy.
In our 2019 connected customer status report, we found that consumers are more concerned about trust than ever. Almost three quarters of those surveyed said that trust in companies is more important than last year. This is important because almost 9 in 10 consumers say that they are more loyal to companies they trust.
The most direct route to customer loyalty? Make sure that each of your customer interactions reflects the values mentioned above. Be honest with people, demonstrate your reliability and let customers know that they will handle their data with the greatest care.
Then look for ways to connect personally with your customers – know how they like their coffee, remember their children's names, greet them with a warm smile – for unforgettable interactions each time to accomplish. These are good business habits that contribute to customer loyalty.
Are you looking for more insight into how your small business can gain more customer love? Check out our full infographic below or view a full size image here.
Salesforce can help you find customers, win their business, and keep them happy so you can grow faster than ever. Learn more about our CRM solutions for small businesses, follow us on Twitter at @Essentials or stay up to date on Salesforce for Small Business on LinkedIn. Join the conversation with #SMBTrailblazer.
Re-published with permission. Original here.
Photo via Salesforce
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Finance experts have shared some important tips that every small or big business should follow in order to select suitable tax preparation and accounting services. They have highlighted many vital tips that can help any business to manage its finances in an effective manner. As the business environment has been changing constantly, more and more businesses have been hiring tax preparation and accounting experts to deal with various finance-related issues.
As plenty of online tax preparation and accounting services have been able in today’s time, it has become imperative for every businessman to select a suitable one for meeting its financial needs. They said that one should only focus on consulting certified tax professionals as it would ensure a high level of reliability for every business.
Secondly, they have shared that a tax preparation expert needs to have a long experience in handling complex financial matters. And he must be able to give sensible advice to a business owner for dealing with any difficult situation with ease. In addition to this, experts added that one must not share any personal or financial detail with him until one has a clear idea about his capability and past working experience.
It is important to check for online customer reviews while selecting a tax preparation and account service online. According to financial experts, it is important to take an interview with a tax preparation and accounting expert before choosing one. They said it would help every business to make the right choice and avoid any mistake while carrying out this process.
After working for years in a local radio channel, Liana aimed towards the internet platform and founded InstaBulletin to reach the millennial generation of news readers. She jots down intellectual news pieces for the business section.]]>
Many small businesses are struggling with closures and social distancing practices introduced due to the coronavirus pandemic. Here are 25 ways you can help small businesses now.
If you want to help local small businesses by supporting your favorite shops, restaurants, and others who stay afloat during this time, you can do so in the following ways.
If you can afford it, buy gift cards from your preferred local company during this time. They support their business when they need it most, and when companies reopen, you can enjoy your favorite goods and services that you've already paid for.
Restaurants in many states and cities are not open for dining. However, you may be able to have your favorite dishes delivered to your door. Or you could try picking up meals from those who offer them – just order in advance to avoid waiting times.
For retail businesses where you usually shop in person, check if they currently offer online orders. Even if their website is not set up for this, they may offer flash sales on social media or other platforms.
Subscription or membership-based companies such as gyms and gyms rely on steady monthly revenue streams from members. Since many of these companies have closed, customers are likely to receive refunds or breaks for membership. However, if your income is not affected by stoppages, you should leave these memberships unchanged.
In addition, some gyms and similar companies find opportunities to add value through online courses. Even if you don't belong to anyone yet, it can be the perfect excuse to spend extra time at home to try something new while at the same time supporting a local company.
During this time, you do not need additional money to support small businesses. If you're concerned about your own finances, but still want to help, call some of your favorite companies, products, or ads on social media to let your friends know.
You can also help small businesses increase their online reach simply by interacting with their profiles. Follow a few more of your favorites and like and comment on their posts to improve their engagement. This will help make more content appear in other people's feeds.
Are there companies in your area for which you have always wanted to leave a review and which you have never reached? This time of wasting time at home is the perfect opportunity to collect social evidence and improve your online rankings. And it's free!
Of course, you can also help simply by talking to others about your favorite small business via text, phone call, or video call.
Many small businesses offer financing or filing options for larger purchases. Don't buy items you can't afford, but if you want to buy something anyway, now is the perfect time to get a good price and keep your favorite stores afloat.
People across the country are launching crowdfunding campaigns to support small businesses and their employees who need financial support. Search GoFundMe or social media to find causes you can contribute to.
If you can't afford a donation or a campaign for your favorite local business has not started, you could be the person who gets the donation going. First, contact the company to find out what their needs are.
If you support a variety of companies in your region and want to involve others, you should set up a community fund or support group. You can either raise money or bring creative ideas to help local businesses. Use social media or local forums to chat with others near you.
To draw more attention to all companies in your area, create an online directory where employees can easily find companies that can assist them. You can even keep it going once pedestrian traffic is restored for faster recovery.
If you can afford it, tip the restaurant staff and delivery staff during this time. This helps them offset some of their loss of income and helps their employers feel a little less stressed.
A small pause in the action is the perfect opportunity for many small business owners to focus on things like marketing, creating a new logo, or creating a website. However, the loss of customers means that they may not be able to afford these services. If you specialize in an area that could help small businesses, offer or trade your services for free.
Stuck at home is the perfect excuse to do a little remodeling or redecorating. Buy supplies from a local hardware store or order from online decorating stores to make your room feel comfortable over this extended period.
It's also a great opportunity to learn or try new things, such as painting, playing a musical instrument, or building model cars. Buy the supplies you need from small retailers. And also get your information from small business owners. For example, there could be a piano teacher near you who offers online lessons or shares videos on YouTube.
Do you want to do something nice for the people in your life who are having a hard time? Buy gifts from your favorite small retailers and have them sent directly to your favorite people.
You can also buy items that you do not need immediately, e.g. For example, gifts for birthdays that have a few months off, or summer gear that your family can use in the back yard.
Many small businesses get creative during this time by offering virtual or downloadable versions of their products. You may even be able to buy them at a cheaper price than the physical products.
A little friendliness goes a long way, especially in stressful seasons. If you can't financially support small businesses, send them a short message via email or social media to let them know how much you appreciate it. You could do team day.
Be patient when ordering products or services from companies that have had to make adjustments during this time. They are probably not used to the new processes that they had to learn very quickly. If shipping takes longer than expected or the delivery process doesn't go smoothly, stay calm and friendly during your interactions.
Some business owners may need help outside of the obvious. If you know local businesses or online, contact us and ask if they need anything special. Even if they don't, they'll likely appreciate the feeling.
The general idea is to shop in small shops or businesses whenever possible during this time. Even if you don't have any extra money to spend, going to the corner grocery store through the big store can make a big difference for this business owner. Ultimately, this is always a positive practice, but it is particularly important that many small businesses struggle to stay afloat.
More in: Coronavirus Biz Advice, Marketing Strategy
These are unprecedented times for all of us.
The coronavirus pandemic has disrupted our daily lives and we are all having to adapt amid this uncertainty – including local businesses.
But our message at StokeonTrentLive is clear – we are in this together.
Our parent company Reach plc – the UK’s biggest commercial national and regional news media publisher – has launched its #ThereWithYou initiative to help local businesses throughout the crisis.
This is a public declaration, by us to businesses across Stoke-on-Trent and Staffordshire, to let them know that we are here to support them through these difficult times with a raft of free products and solutions which the can use to help combat the challenges they face.
Free services available include promotional videos and website landing pages, plus complimentary creative and consultancy services.
Now, more than ever, StokeonTrentLive can be a powerful force for good in helping businesses through the difficult times – as well as keeping them informed about live news across our city and region.
Reach plc’s media portfolio includes the Daily Mirror and the Daily Express, more than 32 regional daily titles, and 96 weeklies – as well as 65 news websites,
Those news titles are viewed by more than 47m people every month.
This support package has been designed to meet the needs of all businesses, regardless of industry and location, and is supplemented by a range of discounted packaged solutions comprising social media advertising, print advertising, and content marketing.
Help us to help you. Visit local.reachsolutions.co.uk/therewithyou and let us know which free services and offers would make a real difference to your business right now.
Reach director Jim Brinkley said: “During these difficult times we know that our local businesses will be among the most affected. They are the life-blood of our towns and cities, both as service providers and employers, and we want to do all we can to support them at this time.
“This is why we’re launching our #ThereWithYou initiative which is designed to provide them with a free suite of benefits that they can take advantage of, tailored to any particular challenge they’re facing.
“We do not wish to push our commercial services at this time, but we understand that some businesses may not know what to do or where to turn next. This initiative shows that we’re here for them, whether it’s now, or when they need us most, and we are committed to supporting them.
“Our promise is that we’ll continue to support the UK’s local businesses now, throughout and beyond the COVID-19 crisis, and to keep the backbone of the British economy going.”
Stoke-on-Trent Live Editor-in-Chief Marc Reeves said: “We hope the #ThereWithYou initiative will offer support and effective solutions to our talented local businesses at this difficult times.
“Our journalists and commercial colleagues are here to support companies across all sectors so that we can beat this crisis together.”
Commercial director Andrew Robinson said: “Our sales teams have a raft of expert tips and products to help our friends across the local business community through this unprecedented crisis.
“We look forward to hearing from you and working with you through our #ThereWithYou initiative to support your business and to help our local economy to recover.”
Help us to help you. Visit local.reachsolutions.co.uk/therewithyou and let us know which free services and offers would make a real difference to your business right now.]]>
The Galaxy have agreed to a three-year contract with Javier “Chicharito” Hernandez that will make the Mexican striker the highest paid player in MLS, a person with knowledge of the negotiations confirmed Friday. Precise terms of the deal were not known, but the team is expected to officially announce the signing next week.
Hernandez, 31, is Mexico’s all-time leading scorer, and he will replace departed Galaxy star Zlatan Ibrahimovic in the lineup and on the marquee. He will also team with LAFC forward Carlos Vela to give a Los Angeles market teeming with Latino fans two of Mexico’s most prolific goal scorers. Ibrahimovic was the highest paid player in MLS last season with a salary of $7.2 million and Michael Bradley of Toronto FC was next at $6.5 million.
“He is a scoring machine — he’s always there looking to score goals — and he does a really good job defending for his team,” Vela, the reigning MLS most valuable player, said earlier this week as speculation of Hernandez’s move to Los Angeles grew. “I think the Mexican fans would be excited.”
Hernandez moved from England’s West Ham United to Sevilla for a transfer fee of approximately $8.7 million in September, but his reduced role with the Spanish club — he’s appeared in only two games since Nov. 2 — apparently sparked his interest in moving to MLS.
Read the full story on LATimes.com.
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If you search for "Unboxing" on YouTube, you will get around 90 million results. Unboxing is one thing, and this in turn has made packaging your second product. Consumers now see an unforgettable unboxing experience as valuable.
Would you like to offer your products a great unboxing experience? A new 2Flow infographic entitled "How to Create an Unboxing Experience Unforgettable" tries to answer how you can do this.
For small businesses with online trading, this is a great way to really differentiate your brand from the drab brown boxes of some huge online retailers. This is because the box you send to your customers is the first point of contact. And if you do it right, it can be a strong selling point for regular customers. Until then, don't forget to be creative with your packaging.
A new product is being recorded on social media that is currently being opened. One of the reasons why millions of people watch YouTube, Instagram, and Facebook videos is because they are learning about the product. If the packaging is exceptional, it is always mentioned by the influencers who unpack the product.
You are largely responsible for making this trend very popular.
Beyond social media, the infographic states that the purpose of branded packaging is to "add value to your customers and your business by creating an unforgettable and shared experience."
As an online retailer, you must make the first point of contact with your customers an unforgettable point.
Consumer expectations are higher than ever. The more people watch unboxing videos, the more they appreciate the value of high-quality packaging. This does not mean that the drab brown box has no place in e-commerce. After all, Amazon has made a name for itself with these boxes. And customers don't expect much from this experience.
For brands that want to differentiate themselves, the unboxing experience is of great importance. And it makes a return on investment long after opening the package. In general, customers will not throw away the boxes and depending on where they are, they will continue to market your brand.
The quality of packaging says a lot about a brand. First of all, it gives a good first impression. And this feeling increases the impression of the product that is contained in the packaging. Hopefully it's as good or better.
Good packaging is also a great marketing tool. You add value to your customers by giving them something they didn't expect. The infographic also states that 52% of consumers are likely to make repeat purchases if they receive premium packaging from an online retailer. And this good experience leads to increased recommendations.
These customers recommend their experiences to their friends and family, usually through social media. And since 4 out of 10 consumers share the picture of a delivery, this makes a significant contribution to increasing the visibility of the brand.
If you want to offer this great experience, start with branded boxes, unique packaging, and a thoughtful product presentation. You can complete with free samples of your other products. If it is not possible to offer a sample, you can offer a discount for the next purchase or a generic item that may go well with the product. In addition, you can convey an individual feeling to your customer.
All of this together will make up a story that your customers will remember. And creating a story or telling your story through your packaging is a sure way to make it more memorable.
What exactly do you do by offering an experience that your customer will remember when the Unbox delivers its delivery? You create a story. The quote from Jonathan Ive, Apple's chief designing officer, says it all in the infographic.
I continued: “Steve (Jobs) and I spend a lot of time packing… I love unpacking something. They design an unpacking ritual so that the product feels special. Packaging can be theater; it can create a story. "
For more information, see the infographic below.
More in: Marketing 101