By Syed Balkhi
Are you wondering how you can use FOMO in your marketing? Or are you just wondering what FOMO actually is?
FOMO stands for "fear of missing out". It's a feeling that other people are enjoying experiences – and you aren't. And in the case of a company that sells a product or service, FOMO can make customers feel like they are missing out on an experience that other buyers have if they haven't bought it.
FOMO is a strong feeling and drives the action. According to statistics, 60% of people make purchases based on FOMO, usually within 24 hours. So if you can use FOMO as a psychological trigger in your marketing, it can help increase your sales.
Now that you know why FOMO is a powerful strategy to increase sales, learn how to use FOMO in your marketing.
Because FOMO is about being afraid of missing something, you need to create urgency. If you use urgency in your marketing, users are more likely to take action quickly. This means buyers are more likely to make a purchase to avoid missing out on a great opportunity. For example, think of an event company promoting an upcoming concert. You could say things like, "Tickets sell out quickly!" So people hurry to buy a ticket before it's too late. Your company can use urgency in a similar way to increase sales.
For example, you can create a temporary sale. To promote sales, you can use phrases like "Don't Miss!" In your email marketing campaigns, social media posts, and on your website. Use. "While stocks last!" and "Just a day!" create a sense of urgency. You can even add a countdown timer to your website or email to let shoppers know that they only have a few hours to go before the sale ends.
Another way to create urgency is to offer free shipping or a free gift when purchased for a limited time. If you create a sense of urgency, buyers will hurry to checkout.
If you want to increase sales, show that other people are buying from you. When consumers see others buying your product, they will want to get their hands on the product.
You can do this by showing how many customers have bought your product or used your service. McDonald & # 39; s famously does this with its restaurant signs that read "Over 99 billion served" or "Billions and billions served".
You can also view how many items are still in stock, which leads to FOMO and shortage. If a buyer sees that there are only a small number of items left, they quickly add them to the shopping cart to ensure that they can be snapped.
Even better: Display real-time statistics on your website. While users are browsing your website, a recent sales popup app can show that other people are buying items in your online store. A sales pop-up not only helps increase sales, it also allows you to show social evidence and build trust in your audience, which can help you generate more revenue in the long run.
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Sharing user-generated content such as images or videos is one of the easiest ways to demonstrate the great experiences of your happy customers, create social evidence, and create a sense of FOMO. Publish the content to your company's social media accounts or website.
For example, if someone publishes a selfie with their morning cup of Starbucks coffee, this is user-generated content for Starbucks. Starbucks can share this user-generated content on its own platform to show followers that other people enjoy their goods. And when their followers see other people enjoying their products, they want to go to their next Starbucks too.
Wondering how you can get user-generated content? It's actually not that difficult. Most of your loyal customers like to take a quick photo if you just ask them. Simply create a social media post or run an email marketing campaign asking your customers about user-generated content. Don't forget to encourage your audience to share their content online with a brand hashtag. This makes it easier for your company and your audience to discover user-generated content on social media.
Another great way to get more user-generated content is by running a contest. For example, you can run a photo contest to get users to create and submit user-generated content. If your competition has a great price, people are more likely to take the time to create user-generated content for your business.
Consumers love the feeling of getting something special or being part of an exclusive club. In order not to experience FOMO, tons of buyers will respond to exclusive invitations and offers. This is why people are willing to spend more money on VIP tickets for a concert or other event. How can your company create a feeling of exclusivity?
There are several ways you can use exclusivity. For example, you can create a loyalty program similar to that of Sephora. The Sephora Beauty Insider program rewards VIP buyers with points, free gifts, early access to products and other benefits. You can create a similar VIP program where the more buyers in your company spend money, the more exclusive rewards (like discounts) they can unlock.
You can also create a Facebook group for members only. In this private Facebook group, members can first access upcoming offers and events. The use of exclusivity in your FOMO marketing not only helps you to increase your sales, but also to promote customer loyalty.
FOMO is not about making your audience sad or jealous. It's about encouraging them to take action before they miss anything. Follow these tips and increase your sales like crazy.
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Posted by: Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he is the leading WordPress expert in the industry. You can learn more about Syed and its company portfolio by following him on his social networks.
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