These are strange, challenging times for companies. The past few months have weighed on them financially – from losing customers and revenue to vacationing staff – which has further resulted in expansion plans, investments, and even marketing expenses being stopped.
Digital agencies are also affected by the COVID-19 pandemic. According to a recent study by Uplers, 66% of agencies saw a drop in overall sales, while 47% saw a decrease in marketing leads.
Instead of focusing on the adverse effects, it is important to think creatively and find ways to generate more leads for the company. Here are five lead generation strategies that agencies must implement immediately:
Recommendations are a useful asset for any brand. They not only arouse people's interest, but also make them talk. Since you have clients who love your services, let your agency recommend them to others.
Ninety-two percent of customers trust recommendations from a reliable source. B2B recommendations in particular have a conversion rate of 70%!
Implement a recommendation program for lead generation in your agency. Any platform works – email or social media – as long as you can identify an incentive (e.g. free access to an otherwise paid program or course, or discounts on a service) that will prompt your customers to connect you to their network refer.
Pro Tip: Use tools like ReferralCandy to reward customers for successful recommendations and easily track the results of your referral programs.
Pop-ups are often perceived as disruptive, interrupting visitors while surfing the website or as soon as they land on the website. But did you know that a popup with exit intent on the website can restore 53% of abandoned visitors?
An exit popup is only triggered when visitors use the mouse to close a tab in their browser, which means that they are less intrusive.
In addition, there is no shortage of ideas for the popup copy. Offer a content upgrade, let them subscribe to your newsletter, offer a free trial or get them to sign up for advice from your agency. Popups can be used in many ways!
Times are tough and everyone wants to work with a company they can trust! Website forms can be the ultimate arsenal for you if you keep three things in mind:
Pro-Tip: Typeform is an excellent tool for turning a list of questions into a conversation starter. Keep testing the copy of your website form to see which leads get you the most leads.
Guest blogging is the lifeblood of every digital agency. You need to consistently publish trend stories and gain ground by demonstrating your authority in top business and marketing publications. Avoid mass email editors with everyday article ideas.
Each site has its policies and requirements. Therefore, do thorough research so that you can create a correct article overview and personalize the pitch to increase your chances of approval.
Alternatively, you can use free online services such as HARO and SourceBottle to identify press opportunities for your agency and even send tips to journalists looking for sources / bytes on the platforms. "Staying in the news" can lead to more qualified leads!
Lead magnets are well-designed content – such as an eBook, a guide, or a series of templates or cheat sheets – that potential customers in your industry find useful. Topics could be topical (e.g. COVID-19 and remote work).
So make sure you create something that they are willing to share their contact information with. Once you have your email addresses, share valuable resources from time to time or use your data for remarketing.
Pro tip: CoSchedule has an excellent resource library and a newsletter that bind customers to their brand even when they are not buying. Lead magnets offer a way to justify why you are the best agency on the market. Use that to attract customers.
Now is the time for agencies to adapt to the current market scenario to do what they like to do, ie. H. To serve as many customers as possible. Therefore, update / expand your lead generation initiatives and offer your potential customers added value so that they see you as a thought leader in the market and ultimately buy from you.