The debut of Surefire's All-In-One Local Marketing Platform is designed to drive local business growth by taking control of their multi-channel marketing efforts.
A multi-channel approach is key to today's digital ecosystem, as small businesses are now online. Merging the physical and digital worlds is therefore the key to fully optimizing ad spending. However, small businesses do not always use the tools that are available to them when it comes to marketing.
Local marketing is especially important to small businesses, as they generate most of their revenue here. However, this is changing rapidly with eCommerce. Getting the right balance, finding the right strengths and limits in both online and physical stores is a good starting point when it comes to marketing budgeting.
Surefire's all-in-one local marketing platform offers small businesses enhanced, affordable marketing capabilities, optimized access, and hundreds of available integrations. This is what Chris Marentis, founder and CEO of Surefire Local, says in the press release.
Marentis adds, "We are pleased to provide a platform that provides time-critical small business owners with real-time actionable insights, analytics, and capabilities to finally get their voice heard on the market."
The features mentioned by Marentis are a must in today's business environment. Surefire provides these features on a platform where owners can view their marketing efforts on a single dashboard.
image: Surefire LocalAlso, if you're not a marketing expert, you can see which of your marketing campaigns are working. With this information, you can spend more on what works, and reevaluate campaigns that are not delivered.
Whether you're marketing or hiring an agency, you can engage your audience with high-quality, consistent local marketing initiatives.
Surefire says this will enable your business to continuously improve and expand your local reach. This also applies to your digital reputation as more of your customers reach you online.
Surefire follows a three-step strategy to take your small business to the next level with a comprehensive and easy-to-use digital marketing platform. The steps are to improve, modernize and increase the visibility of your business.
First, the digital roadblocks are identified and targeted, preventing them from growing. It then ensures that your data is accurate and consistent across all online directories that are important to your business.
The next step is to manage online reputation to improve ratings and reviews and simplify answers. Last but not least, a secure system that provides control and access to all your marketing materials and information.
If you have outdated technologies and systems, Surefire Local will bring you up to date. Get real-time actionable insight, chat, lead manager, analytics, software integration, and 24×7 expert support.
With these strategies, it's time to grow your business by refining, improving and expanding your reach and reputation. This is achieved with content marketing. You do this by creating and sharing photos, blogs, and other content across all online and social media channels.
Search and display advertising is the last step in this strategy to get new customers from websites where your audience is looking for information.
Surefire's all-in-one local marketing platform is now available.