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Small workforce? 15 Ideas To Broaden Your Advertising and marketing Efforts With Restricted Assets

Employees who work in small teams may need to play multiple roles to ensure that everything runs smoothly. This sometimes means that the same small business with such limited resources may not be able to have a dedicated full-time marketing person to help them realize their full brand potential. Therefore we asked the members of the Young Entrepreneur Council (YEC) the following question:

“If you have a small team, the amount of work you can do may be limited. What strategy do you have to expand your marketing efforts with limited resources and a small number of employees? "

Marketing with limited resources

The members of the YEC community said the following:

1. Create a culture that promotes recommendations

“Create a culture that is worth talking about. The best recommendations come from people you know. Who should know you better than your own employees? Make sure they love the work they do and become their greatest champions by sharing your story and work through social networking, business events and dinner. "~ Britt Fero, PB &

2. Strategically consolidate your team roles

“Many roles that would be split across multiple people in most agencies have been strategically consolidated so that we can maximize efficiency and workflow. With experienced producers in project management positions, it increases efficiency and offers our customers an optimized experience with a focus on the campaign. We can effectively compete against agencies and win businesses that are much larger than us. "~ Justin Lefkovitch, mirrored media

3. Concentrate on one channel at a time

“Concentrate on one channel and double until you reach a climax. Small teams overwhelm themselves with an omnichannel approach. Failure to maintain a dozen channels at the same time does more damage to the brand than it helps. Instead, find the best channel your potential customers rely on and make sure the entire team is laser-focused there. If you've scaled enough, add a second one to the mix. "~ Mario Peshev, DevriX

4. Create a content calendar

“Create a content calendar for your blog and social media presence. The creation of a one-year content calendar is very time-consuming, but it is worth paying off the total time saved, optimized content creation and the associated approval. By creating the calendar, you can meet deadlines, use relevant data, and optimize content sharing. "~ Brian David Crane, Caller Smart Inc.

5. Development and optimization of standard work instructions

“Create standard work instructions and see where steps can be automated. Automating contacting and customer acquisition is much easier with the heavy weapons we have in the marketing SaaS space. A lead qualifier by an outsourced virtual assistant closes the circle and makes marketing effective, cheap and scalable. "~ Richard Fong, Ready Green

6. Reuse your contents

“One of the best ways to expand your marketing efforts with limited resources is to recycle old content. At the beginning, consider all formatting requirements. For example, you can turn a blog post into a newsletter, social media posts, a video series, or even a webinar. Be smart and strategic with the resources you have. "~ Kristin Kimberly Marquet, Marquet Media, LLC

7. Add a chatbot to your website

“If you want to improve your marketing efforts, you should add chatbots to your website. Many business owners are trapped and hire a large support team, and other areas of the company suffer. You can use chatbots to process simple customer requests such as password changes. You also have the added benefit that the chatbot instantly contacts new users, freeing up your team for other tasks. "~ John Turner, SeedProd LLC

8. Focus on daily activities

“Small team entrepreneurs should focus on daily activities if they want to increase sales and conversions. Large teams can easily plan months in advance and work on the various marketing platforms available to them. You could benefit from looking at your campaigns and prioritizing your small team to do various daily tasks that can help you achieve your marketing goals. "~ Chris Christoff, MonsterInsights

9. Develop a podcast

“Podcasts are still a very new area and many brands still have to join the ranks. So if you can develop a great podcast for your niche and invite great guests, you can deliver great content to your customer base and potential customers, and also use your guests' network to attract your audience. "~ Rishi Sharma, Mallama

10. Working with a marketing agency

“Work with an agency that can expand your team. My company works with many companies that have marketing teams of two to four people and use our agency as an extension of the team. It is less of a risk than hiring five new employees, and an agency should bring additional expertise, technology, and relationships to the team. "~ Kelsey Raymond, Influence & Co.

11. Follow the Pareto principle

“The good old Pareto principle says that 80% of the results come from 20% of the efforts. If you have very limited resources, identify your 20% and focus your best efforts on this block. If you can afford more people on board later, you will return to all the things you have left behind and get them going. "~ Solomon Thimothy, OneIMS

12. Hire freelancers to fill in the gaps

“An easy way to extend your marketing efforts to limited resources is to use a third-party platform like Upwork to hire and engage great freelancers. You will find well-rated contractors who can work with different budget constraints to achieve your goals. I initially expanded my small business with virtual assistants until I was able to hire someone. “~ Rachel Beider, PRESS Modern Massage

13. Use influencer marketing

“A useful strategy is influencer marketing, ie partnerships that are created in exchange for products or services. This is an opportunity to manage marketing without investing large resources. "~ Kevin Leyes, Leyes Media & Team Leyes, from Leyes Enterprises

14. Automate your marketing processes

“Marketing automation helps companies automate their processes so they don't have to do these actions manually. This saves time and resources and makes customers happy because you can get to them faster. Even with a small team, automation can help you improve operations and grow gradually. "~ Stephanie Wells, Formidable Forms

15. Invest in an integrated sales and marketing platform

“One strategy to expand marketing efforts with limited resources is to invest in an integrated sales and marketing platform. When you have everything in one place, your team can easily automate processes such as email sequences, paid campaigns, assigning leads, reporting, etc. This way your team can cover more tasks. It's about working smarter and not harder. "~ Alfredo Atanacio, Uassist.ME



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