If a person can be identified as the main driver for Small Business Saturday, this is Susan Sobbott. At that time she was President of American Express OPEN. It was her vision, leadership and energy that got her off to a rousing start from the first year on.
The daughter of a small business owner realized what small businesses needed. "More than anything, they need more customers," she said in an interview.
She added, "Small Business Saturday may be the first of many days when businesses and consumers choose to make small purchases. It is even better if they tell their friends, family and colleagues about the initiative, so that they too can think about shopping in small companies. Read: Small Business Saturday, An Inside Look
