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Small Enterprise Information to Video Advertising and marketing

The use of video as part of marketing is becoming increasingly important in companies of all sizes. The key to their popularity is their relative ease of contacting prospects and customers across multiple platforms. While demonstrations go, video is simply the best way to make shopping more enjoyable for your customers or prospects.

With increasing access to broadband Internet, companies are looking for videos to involve new and old customers in their decision-making processes. Businesses and probably your competition are joining the bandwagon, looking for videos to add value to their audience. Marketing with video can be both fun and rewarding.

growth of the video

The current global forecast estimates that the average person will watch 100 minutes of online video a day in 2021. A survey of marketers found 88% of them say video marketing gives them a positive return on investment (ROI). In addition, 92% of marketers say video is an important part of a marketing strategy. With 75 million Americans watching online video every day, video marketing offers enticing opportunities for marketers to benefit from the growing popularity of online video.

The good news is that you don't need much to get started. With a good camera or a decent smartphone, you too can create great videos for your business. Your marketing video can be used for your website or social media platforms such as YouTube, Facebook and Instagram. The sky is literally the limit. One limitation here is that creating a marketing video requires a certain learning curve. First, you need to have the right amount of knowledge and tools to have a significant impact on your video marketing efforts.

If people like or share your video content, it can go viral when it reaches social media platforms. Notes like this can even increase your reach. If the information comes from someone you know, the recipient is much more likely to view, like, or share it. For this reason, more and more companies are adding videos to their marketing mix in addition to email marketing and social media reach in order to achieve the best results. However, creating video content for online consumption can be somewhat technology-intensive. However, it is not difficult to do this once you have learned the basics. This manual breaks down what you need to get started.

What is video marketing?

Marketing is an integral part of the overall success of a company. Marketing includes all steps to customize your products, news, sales, sales, customer service and other business activities to meet the needs of your most important business asset, your customer.

There are many ways to market your business with today's digital platform. Whether email, social media or even video marketing – you have options. Video marketing is a quick and effective way to market your products and services. Unlike video advertising, which is designed to spark interest and increase sales, video marketing content tries to reach your customers at a higher level. Video marketing can help improve your online presence, promote brand awareness, increase engagement, and build trust. Video advertising is a subset of video marketing that companies can use to generate sales for their products or services.

Video formats have naturally proven to be appealing. Engage the viewer and get their attention. Let's face it, we're getting more visual, and good presentations and content can take your brand far. In today's age of social media and mobile devices, a video can easily go viral, which can help increase your brand awareness. If you go viral, it means that your content, in this case the video, will see reactions and be shared frequently.

This level of engagement enables you to build followers on a specific topic, social issue, product, service, or advertising that is important to your business. Subsequent comments, likes and shares help to increase the credibility and support of your online / social followers. Using content that stimulates discussion and feedback is more likely to be shared by a larger audience.

If your customers cannot find the content that makes it easier to use and enjoy your product, they will most likely go elsewhere and look for your competition. This would mean that you missed the opportunity to impress them or, in some cases, even get their attention. This is where a solid strategy for video marketing content comes into play.

Various uses for video in marketing

In addition to e-mail, social media and traditional marketing, video marketing is an aspect of content marketing. Here video content is used as an effective visual storytelling tool. This has three major advantages. With a video you can spread your message, strengthen your brand and have a greater impact on your audience as a medium. Video is continuously dynamic and delighted, continues to entertain and inform. Regardless of the target audience's attention span, be it 6 seconds on a vine or a 15-minute tutorial, they are very effective. In addition, a video can be shared across platforms regardless of whether it is on your website, a social media channel on mobile devices, YouTube on a PC or a laptop.

Help Make Connections Easily

Video content can even be fun, educational, inspiring, motivating, or heartwarming. They can be personal, easily attract attention, and get more audiences than other media. Video can help give a name a face and allows an audience to see the authenticity of your business and offers.

People like to buy from people. Having confidence in you will greatly increase your likelihood of buying from you. Videos are now the most popular consumer content seen by a brand on social media. By 2023, there will be approximately 345 million Internet users and 329 million mobile phone users in North America. Therefore, consumers expect more and more video content. In this age of connectivity, 92% of mobile video consumers share video with others. This is another compelling argument to start your video content strategy for your business.

Facilitates sales

Videos are easy to process and can just as quickly attract people's attention. This makes an excellent contribution to brand awareness. They contain visual and acoustic content to convey messages. In contrast to plain-text visual content, our brains keep the information in a video much easier.

Research shows that video marketing has a lot to gain, including increasing sales and generating leads. 71% of B2B marketers and 66% of B2C marketers use videos for their content marketing. A video with text, music and photos is an ideal medium for conveying convincing content. You involve users on your website for a long time. They are also a great way to increase subscriptions for your email and social media reach.

As a medium that attracts attention, video leads the viewer to an action. Including a call to action or offering a discount can lead to increased customer loyalty or even conversions.

Promote Your Business

With video, you can promote your products or services and increase your conversion rates from potential customers to customers. You can create videos to give potential customers educational background for your business so they can even try your services. You can create a product video to highlight the features of your products and attract and retain customers. The platforms for your videos are diverse. You can use your videos on your website's social media handles, which include YouTube, Twitter, Facebook, LinkedIn, and other platforms on the Internet, including Google.

Increase traffic

Videos from your social media area or email marketing can be used to drive traffic to your website. Product ratings, video ads, or video tutorials from other platforms can direct viewers to your website to increase the number of visitors to your website. In addition, your videos on social media websites can help you reach potential customers who may not know anything about you online.

Good videos come with good news, which is a great way to increase your reach. With video, you can spread your message, strengthen your brand and have a greater impact on your audience. Another obvious reason why marketing video content remains one of the most effective marketing tools is simplicity.

Below are some of the different types of marketing videos you can use to get in touch.

Testimonial video for customers

Customers can be great ambassadors for your brand, product, or service. If you find an existing customer who is ready to record a video, definitely include them in your video. You can make a big impression on other customers who are on the fence to explain the intricacies of your product or service through the lens of a user or customer.

Let customers use their own words for greater success, but ask them to be specific. Potential customers may not be as convinced of your pitch, but if a fellow customer they can identify with recommends your products, their skepticism may subside.


Also known as instructional videos, tutorials, or Do it Yourself (DIY), they allow viewers to find solutions to a specific problem they may have. They are a great way to help viewers go through a process step by step.

Essentially, these videos help viewers answer questions and give instructions on how to do something they don't know how to do. According to Google, a video with instructions deserves the most attention from all content categories on YouTube. more than music clips or games. In fact, more than 7 out of 10 viewers of the 2 billion monthly active YouTube users use YouTube to solve problems. It's also a great way to use your video content to help others.

demo video

A demonstration video is a great way to showcase the properties of your product or service, as it works well for marketing campaigns. To further improve your message, you can also incorporate animations, images and infographics so that the audience gets a better feel for your offer. A demo video is literally an introduction to what you have to offer, much like you would when a customer came to your store or office. Eight out of ten people bought software or an application after watching a branded video.

Product Review Video

A product rating video is designed to give a particular product or service an edge over what the competition offers. By first showing the benefits of your product or service, you can help customers better understand what they're signing up for when they choose you.

Product reviews provide excellent information on product or service highlights. This helps customers take a step closer to making a purchase. A review video is also a great tool for building trust among viewers.

Webinar video

A webinar is an online event in which speakers give presentations, educational series or conferences to an audience. Participants often interact with speakers by asking questions, responding to surveys and other exchanges. It is a different kind of video content to connect with the audience as it offers the opportunity to interact and get feedback from viewers.

A webinar video can also include infographics, slides, videos, and other presentation tools to further enhance the experience. Another benefit of a webinar is that viewers around the world can attend the event. This means more opportunities to see your brand from a new customer base.

Explanatory video

An explanatory video is similar to a demo video, but focuses on how the product or service offers customers solutions. It helps to break down seemingly complicated concepts for a specific offer. The aim is to communicate the unique properties of a particular product in the shortest possible time. Imagine this as a video manual that customers can use to navigate through the intricacies of a product and the associated functions.

It's a great way to connect with customers because this type of video helps fix problems that end-users may encounter while using this particular product.

Podcast video

Podcasts allow people to share their craft, campaign, or simply their passions with a large audience. Spurned by the popularity of YouTube and other social media platforms, podcasts are becoming increasingly popular. Podcasts are available in both audio and video formats. It's like blogging with videos.

The formats are either a specific speaker or in the form of questions and answers and discussions with guests. The content can be streamed live or made available for download at a later date. Regardless of the format, podcast videos are a very popular way to share knowledge in content marketing.

This type of video helps you showcase your company's human capital and best practices by sharing insights that your potential customers may need. As a content marketing tool, it can help increase subscriptions and offer great opportunities to sell advertising.

Promotional video

This is probably the oldest video marketing application. Promotional videos, also called branded videos, are part of an advertising campaign. They should inform the viewer about the functions and advantages of your product or service. These videos can be viewed as ads or on YouTube. You can also promote a video that you created as a professional ad.

The long-term purpose of advertising is to convince consumers to see your company in a good light and continue to buy your products or services. Other uses of promotional videos can be to increase sales. Announcement of special promotions such as discounts; Get a better profile for your company and others.

Interview Video

This type of video illuminates one or two people with whom they answer questions. The respondent can be your CEO, employee, partner, supplier, customer or even an influencer. Often used for blogs or as part of a podcast series, they can also be used for educational purposes.

The person should have a message or some unique insights that may be of interest to the viewer. Often an interview video is accompanied by a transcript of the interview so that people can read and watch. YouTube automatically generates a transcript, though sometimes roughly. This type of video is well suited to share your company's values ​​and solidarity with the community or the causes.

Training video

They are also used synonymously as educational videos and help to improve the skills of the user with a specific product. These videos can use footage from real people to connect the trainer to the user. The video can be a step-by-step guide to using or optimizing the purchased item.

If you want to create your own training video, you can record a short screencast, in which you can carry out the activity and explain the process. Tools like Techsmith, Loom and TinyTake from Mango Apps are ideal for this purpose. While it's often used for internal training purposes, you can also use it to show thought leadership to your audience as part of your content marketing.

Animated Video

Animated videos, simply explained, use images that have been manipulated to move to convey a message to your audience. These videos can be a fun way to build your brand or promote your services. You don't have to search for places or worry about your lighting or composition. However, you need good animation maker software to create your animation video first. Your animated videos can be recorded with a synchronized voice to further improve your message. Animation videos can be up to 30 seconds long or longer. The content depends on the message you want your audience to consume.

Top 10 List Video

List videos are very popular on YouTube because they help you rate the videos in the list based on their performance. This is ideal for marketing as it provides viewers with informative and humorous options from a list of likely competitors. BuzzFeed, Watchmojo, and others who like it have used the top ten list videos to create their own niches and gain viewers and a loyal subscriber base.

The format is straightforward. You just have to make a new list of the best in each category that comes to mind of the viewers. Your success depends on your ability to choose the right content or the right topic that draws your audience's attention. You must also look for reliable sources and be able to formulate your own opinions on current trends.

Recipe Video

This type of video is ideal for recipe blogs, food sites, and health sites. Let's face it, we all tried to make this special dish but couldn't get the recipe. Why not dive into this trendy video segment by helping people break down recipes from start to finish in a way that feels easy? You can create these videos with less fanfare and even without sound. You can simply display a recipe that is put together quickly, sometimes with captions, but not always. The Food Network is a treasure trove of easy-to-prepare recipes that anyone can follow. Google, Facebook and other online tools are also excellent resources to find every recipe imaginable.

Videos from photographs

These are simple videos that are more like slide shows. They are accompanied by pictures, text and sound as narrative and do not require a good videographer. They are ideal for productions in a jiffy. You can create these videos with a simple video editor and use video footage or pictures. You can reuse photos and videos to save money and time. Again, Google and Facebook are great sources of images. However, pay attention to the content of the copyright first.

Live Video

If you want to engage your audience in real time, create a live video. This is an effective option for video marketing campaigns for a launch aimed at users. Everything from a trade show, kick-off event, social event, Christmas party in the company office, announcement of prize winners or an event that could be of public interest can be part of a live video that your audience can attend. These videos can help the viewer behind the scenes of your business or anything else that users don't normally experience. You can stream these videos live or with highlights of the key moments of the event.

Personal News Video

These videos show the human aspect of your company. They are great for highlighting your company's team spirit, sense of fun and community. You can use them to send thank you messages, update developments or wish customers a happy holiday.

This type of video should contain information and details that are relevant to your customer. Your personalized business news video must include some or all of the following: awareness; Awaken interests; and initiate desire and action.

Simple personalization can only include a video message that addresses customer interest or pain point. A well-made video with personal messages can help improve sales, build trust, and encourage leads.

1. Determine the video purpose

The most important thing for a successful video is your passion and creativity to tell a story. Before you start filming, ask yourself what the audience should get out of your content. Indeed, best practices recommend that we answer three key questions: What problems does video content solve ?; How will your video content support your company's goals: and what outcomes and outcomes measure success?

Best practices also encourage us to think about your unique selling proposition (USP), which you can use to determine how you as a company stand out from the competition. Simply describe the clear benefit that your users will only get by buying from your company. This is essentially your video marketing strategy. Because of this, your company is able to attract attention, stand out from the competition, attract potential customers and gain customer loyalty. This is the canvas on which you draw all of your messages. When you include the good things, you've heard customers talk about your business to further improve your news.

2. Write a script

A great script will help you get the result you want from your marketing video. Good video production is important, but just as important a good script is a cornerstone of content when you create your video. Writing a good script requires solid research and an understanding of the interest of your viewers. Make it a best practice to write a well-researched, simple, and clear script before recording a video.

The script is meant to help your video grab attention. be memorable; Be persuasive and persuasive enough to get people to think about your suggestion. Are you wondering what I want to convey? In response, don't confuse your audience as to what the video is for and what to do after watching the video. Would you like them to visit your store or to try and use your product?

Is it the goal at the end of the day to visit your website for more information, your Facebook page or your newsletter?

The basis of every video is the script and the storyboard. You can get inspiration by first comparing videos that have impressed you and looking for ways to emulate them to accomplish your purpose. Check out your competitors' news and see if you can tell a better story. Find new ways to create and deliver the information your users want. Think about how you can turn your company's most unusual attributes into unique user benefits. You might be tempted to go overboard with any video production. The key here is to know your goal and stay up to date.

You can include photos, music and animations to improve your production.

3. Identify the tools and equipment required

If you have a camera, webcam, or decent cell phone that can record videos, you're off to a good start. You can use your phone to create a live video on Instagram or Facebook, or even record and edit entire videos.

If you want to go all-in, you need a good DSLR camera, tripods, lenses, audio recorder, and other accessories to get a professional-looking, crisp production. You can start working with your camera slowly and gradually. By reading and researching, you can use advanced features to get a more professional look.

In addition to the hardware, you need good video editing software that can improve your production. Professional equipment and software can be expensive and may not be feasible for small businesses and individuals.

If you have space, you can also set up your own studio where you can record videos and record audio. Your studio doesn't have to be expensive and full of fancy equipment. All you need is a soundproof room with a good background so you can start. You can easily set up a movie room in your office at no cost.

4. Setting up the camera, webcam or video tool

Make sure the subject is centered on the preview screen. Also try not to move too close or too far from the subject so as not to disorient the viewer. If you plan to record sound, make sure you test the sound. It is audible and there is no background noise that could cause interference. Another important point to keep in mind is to make sure your camera is securely positioned on a tripod or other device so your video doesn't get shaky.

5. Adjust the lighting

Lighting is an important aspect of the shoot. Your lighting should not be too bright or dark. If possible, shoot in a location with as much natural light as possible.

Strong light behind the subject can distort your video and transform the subject into a silhouette. Find shadows when filming outdoors in strong sunlight to get the best video lighting. Try shooting with the light source on the back of the camera. You can also use a desk light or other light source if the lighting is too dim.

Inside, make sure the window is generally in front of you when filming. This gives you balanced lighting.

6. Record video

If you don't have the budget to invest in a camera, you can use a smartphone. Today's new smartphones are equipped with amazing cameras and are well suited for on the go. Simply find an elevated place to position the camera or tripod (more on that shortly) and start shooting. A webcam can also be good for creating personal messages and video blogs.

Achten Sie bei Webcams darauf, dass Sie während der Aufnahme auf das Kameraobjektiv schauen. Denken Sie daran, wenn Sie sich auf dem Bildschirm sehen, da Ihre Augen nicht auf die Zuschauer gerichtet sind.

Halten Sie Ihre Kamera am besten im Querformat, nicht im Hochformat, um eine gute Aufnahme zu machen. Stellen Sie sicher, dass Sie einen schönen Hintergrund haben und dieser nicht ablenkt. Viele Videos sind von Dingen geplagt, die im Hintergrund auftauchen, und wenn es nicht das Richtige ist, wird es wiederum von der Nachricht und Ihrem Gesamtinhalt ablenken.

Schöne Hintergründe können die Szene und den Ton für Ihre Videos festlegen. Wenn es sich um eine persönliche Nachricht handelt, kann es sich um ein Bücherregal handeln, und Auszeichnungen können ihm das professionelle Ambiente verleihen. Wenn jedoch alles fehlschlägt, kann ein einfacher Hintergrund dazu beitragen, Unordnung für professionellere Videos zu vermeiden.

Wenn Sie kein Mikrofon haben, können Sie anstelle eines neuen Mikrofons Untertitel verwenden, um Ihre Geschichte zu erzählen, während Sie im Hintergrund Musik spielen.

7. Bearbeiten Sie das Video

Beim Bearbeiten fügen Sie Ihren Produktionen etwas Flair hinzu. Es mag zunächst entmutigend sein, aber Sie können Freeware-Bearbeitungssoftware wie iMovie oder Windows Movie Maker verwenden, um loszulegen. Wenn Sie professionelle Funktionen wünschen, können Sie Adobe Premiere Pro oder Apple Final Cut Pro verwenden.

Sie können auch nach Programmen suchen, mit denen Sie grundlegende Bearbeitungen vornehmen können. Videos können viel Speicherplatz beanspruchen. Investieren Sie also in eine externe Festplatte oder speichern Sie sie in der Cloud. Sie können auf Google Drive, Dropbox oder Microsoft OneDrive schauen.

8. Laden Sie Ihr Video hoch

Nach dem Aufnehmen und Bearbeiten müssen Sie entscheiden, wie Sie Ihr Publikum erreichen möchten. Wie Sie teilen und welche Plattformen Sie auswählen, hängt weitgehend von Ihrer Zielgruppe und Ihren Videomarketingzielen ab. Wenn Sie beispielsweise ein Video mit Anleitungen erstellen, ist es am besten, es auf YouTube hochzuladen. Wenn Sie sich an jüngere Zielgruppen richten, können Sie sich für Snapchat oder Instagram entscheiden. Es ist immer am besten, zuerst mit einem Kanal zu beginnen und das Video dann für andere Kanäle in der Zukunft neu zu verwenden.

9. Optimieren Sie die Videoseite

Der Schlüssel zu Ihrer Videostrategie besteht darin, Ansichten zu erhalten. Dazu müssen Ihre Videos indiziert und für Suchmaschinen-Ergebnisseiten eingestuft werden. Zunächst müssen Sie die richtige Video-Hosting-Plattform auswählen. Wenn Sie sich auf die allgemeine Markenbekanntheit konzentrieren, können Sie Plattformen wie YouTube und Vimeo verwenden. Dies erhöht Ihre Chancen, eine große Zuschauerzahl für Ihre Videos zu erreichen. Dies kann sich jedoch auf den Verkehr auf Ihrer Website auswirken, da Sie durch das Posten auf diesen Plattformen den Verkehr auf Ihre Website leiten. Wenn Sie auf der Suche nach Traffic sind, können Sie ihn auf Ihre Website leiten, indem Sie einen Aufruf zum Handeln einfügen, in dem die Zuschauer aufgefordert werden, Ihre Website zu besuchen.

Auch hier kommt die Suchmaschinenoptimierung (SEO) ins Spiel. SEO beinhaltet bestimmte Optimierungen an Ihrem Website-Design und -Inhalt, die den Inhalt für Suchmaschinen attraktiver machen. Mithilfe von SEO können Sie sicherstellen, dass Ihre Inhalte in den Suchmaschinen einen hohen Stellenwert haben. Auf diese Weise können sowohl neue als auch alte Benutzer problemlos auf Ihre Inhalte zugreifen.


Durch das erstmalige Einfügen eines Video-Transkripts kann dies bei der Suchmaschinenoptimierung hilfreich sein. Auf diese Weise können Such-Bots mehr von Ihrem Inhalt entfernen, da Sie einen indexierbaren Text zu Ihrem Video haben, was die Wahrscheinlichkeit erhöht, dass Sie den Suchindex erhöhen. In ähnlicher Weise können Ihr Titel und Ihre Beschreibung des Videos Ihre SEO-Bemühungen fördern, indem Sie Ihre Chancen erhöhen, angesehen zu werden.

Stellen Sie sicher, dass Sie ein attraktives Miniaturbild haben. Video-Miniaturansichten werden von Suchenden angezeigt, wenn Ihr Video indiziert wird. Durch die Verwendung visuell interessanter Miniaturansichten für Ihre Videoinhalte können Sie mehr Zuschauer anziehen und die Wiedergabezeit für Ihre Videos verlängern. Dadurch wird festgelegt, ob sie auf Ihr Video klicken oder nicht. Sie sollten sich Ihr Miniaturbild als Cover Ihres Videos vorstellen. Es sollte verlockend genug sein, um einen Klick zu rechtfertigen.

Creating great video content is important, equally important is to make sure your video resonates with the target audience. In this regard, SEO is an effective way of boosting your discoverability and get you on the first page of Google.

In addition to SEO tweaking, you should also do your bit in terms of directing people to find and see your videos. Call on your social media followers and e-mail subscribers to let them know and see your video. You can also work with influencers to get people to know more about your video.

10. Measure Results

If you can’t measure it you can’t manage it. The key to your marketing videos is seeing some form of positive action(s) coming from your audience.

Your investments in the production can only be measured based on the positive responses you garner from viewers. If you spent a lot of money on a high-end production only to garner just a handful of views you might not be making the connections or have failed to really reach out to people. Your website’s analytics and metrics are important tools for assessing what impact your videos are having in terms of visitors and conversions to your website. Google Analytics can provide data on search inquiries and traf?c and behavior.

There are other online tools to measure and quantify the level of visitors for blogs, posts, social media conversations, and Tweets. Most social media platforms including Facebook, Vimeo, YouTube come with their own analytics to track the performance of your videos and video marketing campaign.

If you want to independently track the impact of your videos there are essentially five ways of measuring your video marketing endeavor. They are view count, play rate, watch rate, click-through rate and conversion rate.

  • View count is the number of times your video has been viewed
  • Play rate is the comparison of the number of people who watched your video compared to the number of people who had the opportunity to watch it
  • Watch rate measures how much of your video people actually watch. Are people hitting play, only to hit pause before they reach the meat of your content?
  • Click-through rate is the percentage of viewers who click on your video’s call to action and visit another page
  • Conversion rate measures what percentage of video viewers become your customers

Video Marketing FAQs

The following frequently asked questions may provide additional answers:

What is a video marketing strategy?

Simply put it is the blueprint that outlines what you want to achieve with marketing with videos; who you are targeting and how you will measure your success. This requires you to set goals for your video; identify target audiences; what you want to tell them; be both entertaining and engaging enough, and of course have a realistic budget.

How Much Does Video Marketing Cost?

Video marketing does not necessarily have to cost a lot. It depends on what you want to produce; the level of expertise and equipment you have in-house, and the quality of production you want. Costs can go as low as a few hundred dollars to upwards of thousands of dollars.  For example, to create a live stream Facebook video or a personal message may cost you nothing. All you need is a decent smartphone or webcam to make one.

If you are a business with a shoestring budget perhaps outsourcing some of the production work might be to your advantage. New high-end cameras, lighting equipment and other tools are often expensive to buy. You can opt to either rent or better yet hire a professional cameraperson to do the shooting and provide you with the raw footage. You can then edit your video using freeware found online or use the services of a friend or family that has editing skills.

However, you will first need to be prudent and set a budget before jumping into production. Doing so forces you to be realistic with your production and stick to your storyboard. By doing this, you also save an enormous amount of time because you don’t have to continue to grapple with second thoughts and expand the production into a huge production that is outside your budget range.

Ask if you can afford a professional videographer or editor? Do you have the money set aside for new equipment? Or are you planning to shoot the video with your smartphone? Is it the right time to do video production? Do I have to designate staff for the project?

Why is Video so Important in Marketing?

Video is a great medium for marketing because it has three great advantages. With videos, you can broadcast your message, boost your brand, increase sales and have a larger impact on your audience as a medium. The secret to videos is that it is easy to get the attention of your audience. Online marketing videos are the new word of mouth as they amplify your reach and the ability to share, like and re-post them.

Today businesses use viral marketing, marketing that is infectious to the extent that viewers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive and highly impactful. The secret here is the endorsement power since the information comes from someone they know.


According to surveys 70% of marketers, video produces more conversions than any other type of content. This pays off nicely for e-commerce sellers who have found using product videos can increase sales on an online store by 144%.

Even if you don’t have an online store, including video on a landing page can increase conversion by 80% and after watching a video, 64% of users are likely to buy an item online.

In regards to your online presence, video content can help provide high rankings for your website by most search engines. By some estimate’s videos are 53% times more likely to appear on the front page of a Google search than a text document. They also increase engagement as many viewers stay two more minutes longer on websites with video than those without videos. The appeal is clear, videos enable businesses to communicate their story in a way that is engaging and personal. Videos give companies a platform to talk about their business, product, or service in a way that makes the customer feel at ease.

Application wise videos can help better promote the business; showcase testimonials, and add flair to your press releases and other messaging.

Can I Still do Video Marketing if I am not a Good Photographer?

Yes, one can do video marketing as a novice and get better at it through time. However, you must be willing to learn the craft. To start with lookup tutorials for f-stop (and depth of field), ISO, shutter speed, and white balance. You can start on a project that might not require perfect photography skills to create your video. With relative ease, you can start on your path to video marketing by trying out easier projects such as live stream videos, webinars, or make videos from photographs. You will, however, need the bare minimum of a camera recorder, a video editor, and internet service to upload your videos.


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