Black Friday, Cyber -Monday – every sale, really – should be an opportunity to increase sales. Whether you started planning the big Christmas sales over the summer or haven't done anything, there is still time to generate additional income by trading now.
Before you start, think seriously about what you are offering. Poorly designed offers can damage your brand by really annoying your potential buyers.
This is a time when you don't want to copy what the corporate businesses are doing. USAToday, in its recent article, "4 Black Friday Facts Retailers You Shouldn't Know," lists tactics to avoid.
All of this is common in large corporate stores on Black Friday weekend and is definitely a bad idea if you want your customers to love you:
Buyers will likely understand these tricks sooner than later. With Black Friday and Cyber Monday near, it might be too late to find your own version of a doorbuster. And you probably won't get 70% discounts.
However, there are examples of small businesses that offer typical discounts and sometimes only regular prices, but still benefit from participating in these big sales days. Even if you're not interested in this, read on as these retail strategies can be implemented year round.
Black Friday, Cyber Monday – basically any sale – should be an opportunity to increase sales. Whether you started planning the big Christmas sales over the summer or haven't done anything, there is still time to generate additional income by trading now. Seriously think about what you are offering.
He focuses on email, the first strategy to be implemented. Even people who normally ignore or delete most emails during other times of the year are likely to open email messages when they shop on vacation.
Keep in mind that both organic and paid transport can be harder and more expensive to come by during the holidays. So start with a method you've already set up to reach existing customers. Bring your target products to a custom page and send that page to your customers via email and social media.
When you send an email, suggest that customers follow you on social accounts. When you post to social accounts, encourage them to sign up to receive special offers via email. Note that using an email subscription tab on Facebook for this will work better than sending people from Facebook to your website to subscribe.
Find a creative way to get stocks and interest and put it on your Facebook page. Threads asking others to share their own stories can improve interaction. Asking followers to post photos or videos works even better. People are more likely to share what they have contributed, which can help spread your offerings.
Check out your store to see what sold well around this time last year and throughout the holiday season. Sort by the highest dollar value and then by quantities sold. These are the products or services that you want to advertise. So put them out in a list. (Get in the habit of doing this year round for impressive sales increases.)
Check your inventory or contact your supplier to make sure there are products available that you want to offer. They may even ask for a special price on featured items based on the amount you could sell. Make a business model for increasing sales volume by offering a better discount (if possible).
See the picture below about what sells well for impulse buyers:
