Companies strive to find the right color that best represents their brand. This is because this is a great way to communicate your message. and also very simple. Against this background, Shutterstock has just announced the color trends that the company is expected to dominate in 2020.
The 2020 Color Trends Report is an analysis of billions of pixel data from images downloaded by Shutterstock customers between 2018 and 2019. From this analysis, it emerges that the company has found the colors that have gained in popularity.
According to the company, around 1.8 million customers, including designers, marketers, creatives and bloggers, belong to the group. Most of these professionals work months in advance on campaigns and projects. The pictures and videos they download help predict the trends for the coming year.
If you are a small business in the creative field or another business, using these colors can lead to more clicks, visits and engagement of your customers.
As Lou Weiss, Chief Marketing Officer at Shutterstock, states in the press release to the report, highlighting is a challenge in overcrowded media and brand advertising. Weis also says it is an art form. "Color is inherently an effective tool to help brands engage their audience in an effective and meaningful way."
Here are the most popular Shutterstock colors and their descriptions.
Lush Lava- # FF4500 is a strong and fiery orange red that quickly catches the eye – its noticeably warm color helps companies to get their brand noticed.
Aqua Menthe- # 7FFFD4 is a vivid, blue-green mint color that is perfect for conveying a playful, modern and open-minded brand personality.
Phantom Blue- # 191970 is a rich marine with substantial depth that mimics a dramatic night sky – ideal for a more professional, sophisticated appearance of the brand.
Weiss goes on to explain that there is a "change from the turbocharged neon of 2019 to higher, stronger and saturated colors that attract attention in a subtle way."
The report also looks at the trend colors in 24 countries, and surprisingly they are similar. At the same time, there are some that are noticeably different from each other.
Choosing the right color for your product is not easy. For small businesses who can not afford to hire a specialist, this is one way to explore these colors.
Everyone from craftsmen to site developers, advertisers and others who work with colors can benefit from this report. The identification of these colors may pay off later in the year. After all, these are colors that you will see more of.
Whether they are aware of it or not, these colors have been chosen by tens of thousands of professionals. So if you see a Lush Lava, Aqua Menthe, or Phantom Blue product in 2020, you'll know how they all came about.
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