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Oblique Advertising and marketing: Discover out what it may possibly do to your business that direct marketing can not

by Kat Solukova

Is there anything more annoying than in-your-face marketing? Pop-up ads, cold calls, and sales emails are designed to get consumers to buy more from you. Unfortunately, this type of sale irritates customers rather than impresses them.

In a world where customers are less accepting of advertisements, companies cannot afford to overly dull their advertising campaigns. After all, your customers are bombarded with sales materials every day. No wonder they are tired of all the commercial offers that appear on every website they visit.

So should companies give up marketing entirely? Not exactly. Business leaders still need a way to connect with their audience and persuade them to buy. However, you can use a more subtle approach to attract new customers.

Unlike direct marketing, indirect marketing focuses on casually connecting with your target audience. You can use indirect marketing to retain new customers, increase loyalty, and develop more business.

What is indirect marketing?

Indirect marketing is a way for businesses to promote their services, products, or ideas without spamming customers with high-pressure sales tactics.

For example, if a company wants to directly advertise a customer for an upcoming event, it can send an email to consumers informing them about the event and registration. On the other hand, if you want to indirectly inform your customers about the same event, you can use a press release to announce your upcoming event with quotes from your management team and possibly references to past events, or you could get influencers to share the event through social media.

Indirect marketing is a valuable part of both brand awareness and awareness. Like any type of advertising technology, indirect marketing has both positive and negative properties.


  • It's a softer and more subtle marketing approach that doesn't annoy or overwhelm your target audience.
  • It provides value through useful information that answers customer questions about your brand.
  • It is usually much cheaper than direct marketing. You can usually create your own content with ease.
  • You build brand awareness and strengthen your reputation without being overly obvious.
  • You strengthen your relationship with your customers.


  • Indirect marketing involves casting a broader network, which means that you can’t always be sure who you’re going to attract with your campaigns.
  • Your margins may be lower because you sell your message indirectly.
  • It is a long-term strategy that does not always produce results overnight.
  • It requires consistent maintenance so that it can continue to deliver results.

A major disadvantage of indirect marketing is that it is difficult to measure. Indirect advertising is about building trust and relationships with your audience over time. Unlike direct marketing, where your ads can instantly see how users are converting, your indirect campaigns may not get you an immediate return on investment.

How is indirect marketing to be compared to direct advertising?

Indirect and direct marketing strategies are very different animals.

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