People's attention span is shorter today than ever before. When you introduce your company to a new potential customer or partner, you may only have about 30 seconds to share your genius before it loses focus. No matter whether you are attending a local networking event, an industry fair or just making new contacts in the city, a fast, precise speech is the key. So, if you know how to write an elevator parking space you can spark people's interest in the limited time available.
When you are ready to learn the art of elevator parking, you should know a few details.
An elevator parking space is essentially a very brief summary of your business and what you can offer. It is so named because it is designed to convey a point in just a short elevator ride. Usually these pitches contain a brief description of a person, a company or a product. Individuals are often shared at job interviews, career fairs, or networking events. However, small business owners can use a similar concept to introduce their company to new investors or customers at industry events or community meetings that are relevant to their target group.
Even if you are not in many accidental elevator meetings, a quality interview can help you generate more sales, attract investors, make new contacts at networking events, or even conduct interviews. In general, these pitches are aimed at those who are just learning about your company. They are therefore not often used to close deals, but to arouse people's interest.
What exactly distinguishes good elevator parking spaces from bad ones? An example of a high quality elevator spacing is usually designed to represent the value that your company offers to others. Here is a very brief example of a pitch that is formatted so that results are likely to be achieved:
"I developed a project management solution that companies with remote employees can use to keep their teams connected and up to date with all their daily tasks."
Why is this elevator speech effective? First, a problem, a solution and target groups are clearly defined. In this way, the person you are talking to can quickly decide whether your company or product is relevant to them. It also provides a general but clear introduction that leaves the conversation open to questions if the person is interested but doesn't leave them confused or bored.
On the other hand, an elevator speech that is too general, is filled with too much complicated jargon or does not clearly define what problem they solve and who is unlikely to have the desired effect. Here is an example of a short pitch that has some of these negative characteristics:
“I run a tech company. We create innovative solutions for industry leaders who want to increase productivity across their entire company. “
These two elevator parking spaces could theoretically describe the same company, but one gives more tangible information about who the solution is for and what it can help the teams. The other is full of keywords and doesn't answer many questions. Of course, your own speech may contain some more details about your company, but the general idea is solid. Since the whole purpose of an elevator parking lot is to get people's attention and start a conversation that could potentially lead to a sale or other type of partnership, the example that provides enough information to captivate people is likely a greater impact.
When creating a playing field, many people can face a mental block. Indeed, getting started is often the most difficult part. A basic roadmap can therefore be of great help when you collect your thoughts and prepare your speech.
Although each parking space is unique, there are some general topics and steps that you can use to create an effective elevator space. If you need guidance that will help you create a pitch that matches your company's goals, follow these simple steps as you work on creating your own pitch.
You cannot hope to write an effective pitch unless you are even sure who you are talking to. In order to achieve maximum impact, your points should be tailored to a specific target group, regardless of whether they are potential customers at a trade fair or investors at a demo event. Depending on who you're talking to, you may have different pitches or changes to your keynote. Regardless, a clear picture of who you want to attract can help you write something that is clear, concise, and memorable.
It is often easiest to start with the basics. Think about the most common questions people have about your business and try to answer them as precisely as possible. For example: who are you? How's it going? Who do you serve Why is that important? How do you do that? You don't have to answer every question. However, choose one that seems particularly important to the people you speak to. Once you've found an easy starting point, you should be well on your way to creating an effective playing field.
Once you understand the basics, it's time to take your pitch to the next level. So think about what differentiates your company from others who may describe their offer in a very similar way. For this part, refer to your unique value proposition. Use this information to create a hook that will make your pitch and company unforgettable. Also try to design your points so that it is clear how you solve a problem for others and why this is so important.
Elevator parking spaces are not just about you. It's also about the person you're talking to. Therefore, it can be more effective to include an easy way to keep the conversation going once the main part of your speech is over. For example, ask a simple question like, "Has your remote team ever had productivity issues?" In this way, the topic of conversation remains in your offer, but you can learn more about a potential customer so that you can continue to adjust your points to the respective situation.
Your playing field should also be designed with a clear goal. Maybe this is to make a sale sometime after connecting with a potential customer. Or it could be to attract a potential new investor or partner. Regardless of the goal, you should end up with some kind of call to action that will make it easier for the person concerned to determine their next steps if and when they want to work with you. Often you can keep this part simple and share a business card with your contact information so they can contact you after the event.
Good elevator speeches should normally last 30 seconds or less. If you have a rough draft in mind, practice it in front of a family member or colleague to see how it sounds. Even if they're not your target audience, they can tell you what your language generally sounds like and give you tips on how to deliver it effectively. You should also schedule the speech to ensure that it is quick and accurate.
Every elevator speech should be unique, but most have several attributes in common. In particular, a good elevator distance usually has the following properties:
Also make sure that your elevator distance does not include these general attributes of examples of poor elevator distance:
Use these steps and tips to create an elevator speech that will help you achieve the results you want at your next major networking event or trade show. Once you have the perfect pitch in mind, the best way to perfect it is to practice, to practice! It's not just about reciting it in front of a close colleague or in front of the mirror. You need to go to events and connect with local professionals and potential customers to see what kind of response you get. In this way, you really find out whether your speech is effective and well suited to your company. If necessary, you can make adjustments at any time.