You promote and market a business online in so many different ways. It's easy to be distracted by tactics that are not completely in line with your business. You have to struggle with these distractions. Or you want to avoid this problem before it starts. Learn from the insights shared by members of the online small business community.
Social media can be a very important part of your marketing strategy. However, if you are not thinking about the actual customer journey, you may be missing out on a lot of potential. Read this marketing article by John Jantsch to tailor your messaging to your customers' needs throughout their purchase journey.
There are so many different tools and platforms available online that they can sometimes be a distraction rather than an asset to your business. If you're concerned that digital distractions could destroy your small business, check out this Renee Johnson Smallbiztechnology.com post to determine if it's time to reduce your data.
You run your business with a lot of technology. If you unplug the plug for a while, you can concentrate and do more. Jennifer Hanford explains the benefits in this Strella social media post. And members of the BizSugar community commented on the idea.
You can share tons of effective news online. However, if you are not available to your customers, you can miss the real benefits of this hard work. In this article about DIY marketers, Joydeep Bhattacharya discusses some of the benefits of Internet accessibility that you should know.
Do not be distracted by all design elements and shiny toys. They go along with a new website. However, SEO remains one of the most important aspects that can impact your business. This Search Engine Watch article by Jacqueline Dooley describes how to create a strategy for the next time you redesign or migrate your website.
Holidays are a busy time for many small businesses. At this time of the year, there are countless exciting ways to promote or get your business noticed. But it is also important that your company is prepared for the holidays. For more information, see this SmallBizDaily article by Jay Reeder.
Content marketing is a strategy that sets you apart from the crowd. However, many companies only create posts that mirror each other. In this contribution from the Content Marketing Institute, Dennis Shiao outlines one of the most important things you can do to make sure that your content really stands out from others.
In recent years, Snapchat may have outperformed Facebook in certain circles regarding the use of social media. While it pays to visit some other social networks, it is important not to be distracted from focusing on those who are unreachable in the long run. Christian Zilles is working on this social media HQ post.
Focusing on local customers is an important part of the marketing plan for any retail or service business. Read the tips in this Philips.com post by Philip Verghese to truly optimize your marketing for your local community. Then read here what BizSugar members say about the post.
Many businesses are distracted by focusing on likes and other interactions online. However, if you do not focus on what those preferences mean for your clients' psychology, you're probably not really going to pinch your business. Ashlee Brayfield explores this concept in more detail in this crowd-spring article.
If you'd like to suggest your favorite content for small businesses to consider for an upcoming community summary, send your message tips to: sbtips@gmail.com.
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