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Influencers greater than ever through the coronavirus pandemic

If you are considering locking up influencers to stay afloat in the coronavirus pandemic, you should continue your plan.

Influencers during the coronavirus pandemic

According to the latest Influence Central survey, influencers have seen an increase in social media impressions and cross-platform engagement during the coronavirus pandemic. This is because more and more followers are connecting with influencers to get their content.

In difficult times like now, people want to get more information from their trusted influencers.

Small businesses are often set up to help the local community. At the time of the highly contagious corona virus, you should also contact your audience to let them know that you care and they will be there to help you in any way possible.


Given the growing commitment to the content of influencers as a result of the corona virus, opting for influencer marketing campaigns to spread the information may be the best choice for your small business.

Influencer Marketing in the Period of COVID-19

When a crisis arises, people turn to trustworthy resources to seek advice. Influencers are experts in their field. People turn to influencers for advice, tips, and recommendations. This is why influencers are seeing increased impressions and engagement on social media across all platforms.

In fact, 70% of the influencers' audience turns to them for advice. Influencers also do their part. 73% of the influencers dealt with the content of the COVID-19 situation, as the survey reports.

Of course, a video is a very effective form of content. It's no wonder that 52% of influencers plan to create more video content in the future.

Which influencers are of interest

Influencers help their audience in times of crisis. Therefore, they want to create content with which their audience can feel comfortable in the dark times of COVID-19.

Influencers are interested in feel-good brand campaigns and philanthropic efforts to help their audience in this troubling time, the survey found.

As a small business owner, you also want to give your prospects and customers the feeling that they are in good hands. So you should work with the right influencers and start adding to the feel-good content. This strengthens your bond with customers and prospects.

You can also use the help of influencers to let your customers know if there is an interruption in your service due to COVID-19.

According to the survey, 89% of influencers are looking for ways to help small businesses in this difficult time. This way you can easily find influencers to show how much you are trying to serve your customers in the best possible way.

Choosing the right influencers is the key to success.

How to choose the right influencing factors for your campaigns

Influencer marketing, regardless of your goal, can be a wasted investment if you don't work with the right influencers. Just determining the number of followers does not help you choose the right influencer. Instead, you should look deeper.

The following tips can help you choose the right influencers for your campaigns:

  • Select the influencers that are of great importance to your company.
  • Review engagement (likes, likes, comments) for influencer posts.
  • Check the reach and frequency of published content.
  • Always choose influencers with a lower percentage of sponsored content

You should also understand that influencers are not only active on one platform. They tend to engage with their audience on multiple platforms.

Therefore, you should choose influencers who interact with their audience on more than one platform. The more the better.

About the survey

Influence Central interviewed 370 influencers to understand trend spotting in the time of COVID-19. To find out more about the survey, click here or view the infographic below.

More in: Coronavirus Biz Advice

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