Times have changed and your digital presence arguably more important than your physical business these days. There aren't the same restrictions on selling online as brick-and-mortar stores, and even small e-commerce businesses can quickly be catapulted onto the international stage.
Strengthening your digital presence is of the utmost importance. and positive online reviews are one of the surest ways to add value to your business in the eyes of new consumers.
Northwestern University's Spiegel Research Center found that collecting customer ratings is next. Online product lists are driving sales conversion rates across the board. Interestingly, researchers observed a 190% increase in conversion rate on lower priced products, which is impressive enough for higher priced items. However, the researchers observed a staggering 380% increase in conversion rate.
There is probably an increase No other aspect of e-commerce with such a direct positive correlation to customer turnover. The numbers clearly suggest that positive reviews as well as numerous are a boon to any business.
Use the following strategies to collect positive reviews and you will have a powerful marketing tool that is more valuable than any advertisement could ever hope for could.
A simple and quick way to build a positive review base is to simply capitalize on your successes. Train your customer service team to notice when you have a particularly happy customer. When the problem is completely resolved, you can leave a rating.
If you build your social media presence authentically, then timely will likely collect what some call "super fans". These customers identify strongly with your brand and are looking for a way to get more involved and deepen their connection. Benefit from their interest by encouraging them to post online reviews.
Make sure that your tone of voice is personal and serious when leaving a review. Insincerity stinks and could potentially turn a positive review down to neutral or worse.
If you can identify customers who are already excited about your product and service, sometimes all you need to do is hold your hands a little through the review process. That way, beyond word of mouth, their positive energy becomes a tangible asset for your business.
An art in itself, and email contact is by far the most effective channel out there a customer is already used to seeing your brand's emails in their inbox by the time they're ready to leave a review. Not that this means that range is easy. It's a niche enough important that entire agencies specialize in experimentation and analysis to validate reviews.
Ryan Chaffin, founder of KAHA, divides email-based review requests into three types of method. "An email explosion is when you simply email your entire email list asking for reviews," he wrote on a recent blog post. “Personal emails are when you reach customers individually with a personalized email and ask for reviews. Automated email sequences are our favorite because you can access your entire email list while the emails feel personal, which increases the likelihood that happy customers will get more real reviews. “
It's a deep game, and each of these methods can be fine-tuned over time to meet the needs of your business. Once you have a formula for success, it takes little time and maintenance.
With an effective email workflow complemented by great customer service, your business has the tools it needs. From there the only obstacle is time.
Sometimes the process is a bit like having to wiggle a key to unlock an old door. Use too much force and you can snap the key into place immediately, but without enough pressure you will never move the latch. It takes a little patience and a combination of techniques before you finally find the sweet spot to open it up and once you do it everything becomes more natural.
A framework for your experimentation processes to acquire reviews in place can mean the difference between growth and stagnation. This will help avoid making your reach seem arrogant and will give you the time to watch what works. Once you have identified your most effective tactics, the plan can be further refined with new knowledge.
One parameter that you should experiment with is the delay time between order fulfillment and range. "In most cases, it is a good idea to request a review 3-5 days after the transaction," suggests Neil Patel, marketing thought leader. “This gives them an opportunity to immerse themselves in your offer and get an honest opinion about how good it is and whether they would like to recommend it to other people. “
Patel goes further into how different aspects of your email are tested and how the various results are tracked. can ultimately lead to an overall more effective process. When a customer leaves a review, don't leave them in the dark. Respond warmly to them so that this type of behavior is recognized and confirmed, which increases the likelihood that they (and possibly others) will rate again. Replying to negative reviews can help protect your reputation while also paving the way for a bad customer experience.
As with so much else in the business world, persistence pays off. While these techniques can certainly work for you in a matter of weeks, the real rewards will be reaped in the many successful months that follow.
Once you've received glowing reviews from a formidable and trustworthy company, don't be shy. These are just as impactful as any photo and should be an essential part of anything from pitch emails to point of purchase displays.
By showing that you stand not only for your products, but also for your past. Customers also exude trust, which all customers look for when they next shop.
Image: Depositphotos.com
