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How one can monetize a preferred weblog

Creating a popular blog is not an easy task, but once you have one you have many options for monetizing it. Monetization, in case you're unfamiliar, just means using your existing traffic to generate revenue in meaningful ways.

As you can imagine, every monetization strategy has strengths and weaknesses. There isn't a single monetization strategy that is strictly better than another, but some may be more suitable for your blog than others.

Display ads

One of the most common options is to host display advertising on your website. Depending on how many returning visitors you get, you can get significant revenue this way. In some systems, you get paid for the number of impressions you generate for each ad. In other cases, you get paid for the number of clicks you get. In both cases, it is a largely hands-free system and a powerful revenue-generating system. However, it can also disrupt your regular readers or affect the quality of your content.

Affiliate links

In an affiliate link model, links to online products are included in the content of your content. When someone clicks on this link and buys the product, you will receive part of the proceeds. This is commonly done by online product reviewers as this approach isn't suitable for every type of blog. If you fail to disclose your position as an affiliate link builder, your audience may find you to be misleading.

Premium content

If you want to focus on your content as much as possible, you can monetize your blog by selling premium versions of your content. For example, you could sell a $ 2.99 e-book that covers a topic from your blog in greater detail, or you could give paid subscribers an entirely separate “premium blog”.


Alternatively, you can rely on the friendliness of your readers to keep your blog going. This is a common choice by people who don't want the invasiveness of advertising or affiliate links and who don't want to sell anything extra.

Other products and services

You can also monetize your popular blog by selling other products and services. For example:

  • Sell t-shirts, mugs, or other promotional items with your blog branding or other products that are in some way related to your content. It also serves as a way to further promote your blog.
  • If you consider yourself an expert in your field, consider teaching a paid course. You can hire students individually or teach them in virtual classes as part of a group.
  • You can also act as a consultant or personal coach for people who want to learn more about your area of ​​expertise.

The key here is to include compelling calls to action that encourage your readers to take some meaningful action that will generate purchases or sales.

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What if your blog isn't popular?

All of these strategies depend on one important quality; Your blog needs to generate consistently large amounts of traffic. But what if your blog isn't popular enough?

  • Question your niche. Sometimes blogs are unpopular simply because nobody is interested in reading this type of content. If you are to be successful you have to solve a problem, or at least entertain people in some way. If your niche isn't appealing, you don't have many options for success.
  • Examine your competitive landscape. Is your blog too similar to another blog that gets the lion's share of the traffic? How is your competition When you face significant competition, you must find a way to differentiate yourself if you are to survive. If you don't have competition, something else may be the problem.
  • Improve the quality of each post. This should go without saying, but try to improve the quality of every post you write. Too many bloggers hang on to the crowd and produce as many posts as possible. However, it's better to have fewer high-impact posts.
  • Get social. Finally, you use social media to disseminate and promote your content. Additionally, start with the people who make up your readership. The more you study them, the more likely they are to read your work in the future.

Even with high quality posts in a valuable niche, there is no guarantee that your blog will become popular. If you don't see the results you want early on, don't be discouraged and focus your efforts on further improvement.

RELATED: How To Make Money From Your Blog Business

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