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How Meals Firms Can Simply Implement Digital Transformation

Food business operators and food retailers are among the companies that have seen the most dramatic effects of the novel corona virus.

Since the inventory trend is still going on and the switch to online orders is increasing steadily, food sellers are trying to keep up.

Digital transformation of the grocery

Here are some tips for grocery store owners to take advantage of the digital transformation and win the rapidly changing market.

But first, what has changed?

Nobody could really see it coming. Within a few weeks, consumers around the world were under a mandatory lock in their homes.

Consumers who adapt their lifestyle accordingly have reported that they appreciate activities at home such as sports and of course cooking. Another report by Taste Wise claims that more parents cook at home with their children and explore all kinds of new cooking methods and recipes:

 Home cooking statistics "width =" 600 "height =" 376 "ezimgfmt =" rs rscb6 src ng ngcb6 "data-ezsrc =" Uploads / 2020/06 / cook.png "/> [A growing interest in cooking at home is good news for grocery businesses! Source: Taste Wise]
<p> These changes in behavior among consumers lead to changes in shopping habits. People are shifting their spending habits from outside of food to grocery shopping. </p>
<p> Digital grocery shopping is growing rapidly. According to Statista, the proportion of online grocery shoppers increased from 11% in the first week of March to 37% in the fourth week of March at the beginning of COVID 19 quarantine in the United States. </p>
<p> In other words, the novel corona virus more than tripled the number of consumers willing to buy food online in March alone. And, like working from home, grocery shopping online can become a long-term habit. <span id=

The pandemic has broken shopping habits worldwide and made people find more ways to buy groceries. These new shopping methods may become more convenient and time-saving. So there is good reason to believe that ordering food online is becoming increasingly popular, whether quarantine or not.

Businesses are forced to find ways to meet consumers where they are and to contact them in new ways.

Put your company online

As the trend toward online grocery shopping continues to grow, many grocery retailers are switching from over-the-counter shops to other forms of sales. While large companies such as Walmart and Whole Foods have been selling online for several years, small companies in this sector are known to have been slow to innovate.

Well, the corona virus lockup changed everything.

Now innovation is the question of survival.

Fortunately, there are some solutions that make it easier to apply the change.

One of the fastest ways to deliver a shopping experience from home is to work with existing e-commerce solutions like Instacart. Only this strategy has its own pitfalls (like the apparent inability to manage customer experiences that alienate even loyal buyers).

In other words, if you rely too much on Instacart, your customers are not really yours. You are an Instacart customer, and it is the algorithm and whims of this platform to determine whether these customers return to your store or order groceries from another location.

Nevertheless, Instacart is worth a partnership. If nothing else, your business can be discovered by its users.

However, if you want to encourage repeat buyers who are the foundation of a successful business, building an independent digital presence is a must. There are solid solutions for this too.

Self Point, for example, is a digital transformation platform for food that seamlessly integrates your business processes into a mobile-first e-commerce experience.

The solution has a white label so you can customize the look and feel of your branding so your buyers can shop where they want, while enjoying the same store and online experience.

It supports the grocery store business at many levels, including simple records, easier order fulfillment, multi-channel solutions, faster integration with your existing website, mobile apps, etc.

Making the most of the circumstances

While the global pandemic has put many companies under pressure, there may be a silver lining in this situation for owners of food companies willing to innovate.

As companies are forced to integrate digital solutions into their business operations, they open up new opportunities that they have never known before.

New ways to win over your customers

Digital integration offers functions for relationship management that a stationary business does not offer. With email marketing, you can reach your customers at any time to offer them special vacation deals and coupon codes.

But there is more.

Intelligent email marketing solutions provide marketing automation features that allow you to reach your customers on their birthday or customize your offer based on previous interactions with your website.

Moosend offers some powerful marketing automation features and templates that allow you to automatically customize your message for local weather, customer interaction with your shopping cart, and more:

 Grocery Business Digital Transformation "width =" 600 "height =" 396 "ezimgfmt =" rs rscb6 src ng ngcb6 "data-ezsrc =" /uploads/2020/06/automation.png"/></p>
<h3> <strong> New Ways to Explore Their Audiences </strong> </h3>
<p> Another great advantage of using food online and for other retailers is the ability to research and understand their target customers. </p>
<p> Every web entity has a lot of data these days. Most websites have a kind of analytics solution installed that provides (and collects) data about their users' surfing and buying patterns, hobbies, battles, and more. </p>
<p> The ability to have this data is a fantastic opportunity to better target your audience by customizing your product lines and even personalizing their experiences. </p>
<p> Finteza is an all-in-one solution that offers both web analytics and personalization, as well as the recently added e-commerce section that allows you to analyze your income flow and conversions: </p>
<p style=  Grocery Business Digital Transformation "width =" 600 "height =" 339 "ezimgfmt =" rs rscb6 src ng ngcb6 "data-ezsrc =" /uploads/2020/06/finteza-ecommerce.png"/>[Image source: Finteza]
<h2> Conclusion </h2>
<p> The global ban is finally coming to an end, but the future is still uncertain. We do not yet know how shopping habits will change in the future. And there is good reason to believe that the virus will be back soon. </p>
<p> It could be that our life will never return to normal, or rather there will be a new normal to which we will all adapt. </p>
<p> In these circumstances, small businesses in general – and grocery stores in particular – have no choice but to be innovative. The future is uncertain, but the present is pretty clear: we have to accept change to thrive. </p>
<p> <strong> READ MORE: </strong> </p>
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