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Go the additional mile to spotlight your business with these professional suggestions | Michael Ruge
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Go the additional mile to spotlight your business with these professional suggestions

There are so many different ways to market your business, from blog posts to search engine marketing. But if you only do what every other company does, you won't stand out. In order to create a remarkable and unforgettable customer experience, you have to go one step further in some areas. Learn how to do this with these tips from members of the online small business community.

Develop a strategy for Binge Worthy content

Nowadays everything from TV shows to podcasts is left out. But do they have a similar relationship to the content of your company? If not, read this Nick Nelson TopRank Marketing post for some tips for B2B content marketers, many of which may apply to other types of companies.

Make your product unique and unforgettable

If you want your offer to really stand out among your customers, you need something that is truly unforgettable. But how can you do that? Martin Zwilling outlines some strategies in this post from Startup Professionals Musings.

Inspire your customers with case studies

Use case studies to show your customers exactly how you helped others. But sometimes this kind of content doesn't seem particularly exciting. If you want to make yours really exciting and memorable, check out the tips in this Upcity post by Rose Morris.

Focus on yourself this season

It is normal for business owners to work continuously during the holiday season. However, if you really want your company to be successful in the long term, it is important that you take some time. Rachel Strella discusses several ways to do this in this Strella social media post. And the BizSugar community weighed here.

Gain a Competitive Advantage with Value Chain Analysis

The most important thing to think about when trying to highlight your content and offerings to consumers is to add value. If you are unsure of how effectively you are doing this, consider adding value analysis. Oliver Peterson continues to work in this Process Street Post.

Focus on the future

At the beginning of the new year, it goes without saying for entrepreneurs to look ahead. But instead of just creating general goals, your planning in a certain way may aim to not respond to every situation you come across in 2020. Neil Patel shares other thoughts in this post.

Learn about SERP features from Google

If you want your customers' content or website to really stand out, they need to be able to find them first. And Google can be an essential tool to achieve this. In this Bright Local post, Emily Hogarth discusses some of Google's top SERP features to help your business appear on more results pages.

Follow the new Instagram rules for branded content.

Instagram can be a very effective tool to help companies stand out from consumers and keep track of things. However, you must adhere to the platform rules if you want to publish branded content. This Search Engine Journal post by Matt Southern describes some of the new rules that may affect your business.

Follow Best Practices for Easy Blogging

If you want to blog for your business, you need to make sure that your posts actually impact your target customers. In this blog post, Peter Nyiri offers best practices that you should follow for your company blog. And BizSugar members have commented on the post here.

Use data to shorten the e-commerce sales cycle

If you can successfully highlight your brand and products, you increase the likelihood that purchases will actually be made. However, you must also remove any roadblocks or delays. In this article on target marketing, Rob Ristagno examines how companies can use data to shorten the sales cycle.

If you'd like to suggest your favorite small business content to be considered for an upcoming community roundup, send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

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