The Internet has become much faster: people only surf from side to side and rarely take a break to read or look carefully.
There are some solid studies on this phenomenon. And although it is generally criticized, I see it personally. I find it much more difficult to concentrate on one thing for a long time. Click the link in my social media feed. You are very unlikely to continue browsing the website.
Objectively speaking, web users are too used to browsing informative social media feeds. You just give your website a quick look.
As a result, it is much more difficult to motivate web users to read more about your site.
New challenges bring with it the demand for new tactics and new tools. Here are some ideas.
Admittedly, Google is best able to keep users on their website, so the search giant definitely has something to learn.
People search Google with certain expectations: in most cases they have some ideas about what they want to find.
For years, Google has been learning to meet these expectations in order to provide users with exactly what they need (and therefore keep clicking on Google links instead of accessing a publisher’s website).
You can see this if you simply search in Google: From query to query you will hardly see similar sets of search results pages:
Google is best placed to engage its users with its own website:
It's clear that Google knows exactly what you need for a particular query. If you only search Google, you may find out more about your target customer. (Sign out of Google. Otherwise, you'll only find out new things about yourself.)
Is it the visual or video content that Google finds better than anything else to bind users? Is it a bulleted list that seems to best meet your target query? What is the best content format to get the best possible answer?
Google helps you find all the answers.
Age is an example of new tools that can be used to automate your on-page interaction in a highly meaningful way thanks to artificial intelligence. Age offers personalized content recommendations based on the interests and behaviors of your users to keep them engaged and spending more time on your website.