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Get Your Website Guests to Learn Extra of Your Articles

The Internet has become much faster: people only surf from side to side and rarely take a break to read or look carefully.

There are some solid studies on this phenomenon. And although it is generally criticized, I see it personally. I find it much more difficult to concentrate on one thing for a long time. Click the link in my social media feed. You are very unlikely to continue browsing the website.

Objectively speaking, web users are too used to browsing informative social media feeds. You just give your website a quick look.

As a result, it is much more difficult to motivate web users to read more about your site.

How to get people to read your articles

New challenges bring with it the demand for new tactics and new tools. Here are some ideas.

1. Better optimize for search intent

Admittedly, Google is best able to keep users on their website, so the search giant definitely has something to learn.

People search Google with certain expectations: in most cases they have some ideas about what they want to find.

For years, Google has been learning to meet these expectations in order to provide users with exactly what they need (and therefore keep clicking on Google links instead of accessing a publisher’s website).

How Google processes results

You can see this if you simply search in Google: From query to query you will hardly see similar sets of search results pages:

  • Some of them will contain snippets
  • With others, image search results are displayed directly above everything else.
  • The results of "People also ask" may sometimes be highlighted, but in other cases you may need to scroll to find them.
  • Sometimes there is a knowledge base and often purchase results are displayed.

Google is best placed to engage its users with its own website:

It's clear that Google knows exactly what you need for a particular query. If you only search Google, you may find out more about your target customer. (Sign out of Google. Otherwise, you'll only find out new things about yourself.)

Is it the visual or video content that Google finds better than anything else to bind users? Is it a bulleted list that seems to best meet your target query? What is the best content format to get the best possible answer?

Google helps you find all the answers.

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<p> You can also use Text Optimizer, the semantic analysis tool that uses the Google search engine results pages to group your target query into related concepts. </p>
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Age is an example of new tools that can be used to automate your on-page interaction in a highly meaningful way thanks to artificial intelligence. Age offers personalized content recommendations based on the interests and behaviors of your users to keep them engaged and spending more time on your website.

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<p> This is a great way to increase the number of pageviews and the number of users on your website. </p>
<p> Age also uses exit-recommended content to motivate readers who are willing to leave your website. </p>
<p> You can change the settings to remove unsolicited content and change the priority of more important pages. Otherwise, Age has to decide which suggestions appeal to more readers and encourage them to continue browsing your site. </p>
<h2> 3. Involve returning visitors again </h2>
<p> There are many articles that are about generating traffic and motivating these visitors as soon as they get to your website. </p>
<p> Unfortunately, information on the treatment of your returning visitors is missing. </p>
<p> But you need to know the following: <strong> The returning visitors to your website are the greatest asset of your brand. </strong> According to a 2015 report by Monetate (PDF): </p>
<li> Returning visitors convert at a rate of 4.5% (as opposed to new visitors with an average conversion rate of 2.4%). </li>
<li> 14.8% of returning customers put items in a shopping cart (only 7.6% of new visitors put an item in their card). </li>
<p> People who are familiar with your website and would like to return will be more likely to look at your website and continue reading your articles. </p>
<h3> How to improve your numbers </h3>
<p> You can further improve these numbers by creating personalized paths that your returning visitors can follow. You can use Finteza to do that. </p>
<p> Finteza is a web analytics platform that supports your entire engagement optimization strategy – from on-page CTAs to sales funnel analytics. </p>
<p> Finteza is the only web analytics tool known to me that you can use to personalize your website to restore the user experience with the retargeting and goal setting functions. </p>
<li> You can provide custom CTAs based on your users' past engagement with your website (e.g. downloads, cart abandonment, etc.). </li>
<li> You can set up custom goals based on previously visited pages or past events. </li>
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