Show all

Four Methods to Enhance Your Advertising and marketing Communication Technique in 2020

Maybe you have the best product in the world.

But there is a good chance that nobody will find out about it … unless you invest time, money and effort in marketing your product.

How to Improve Your Marketing Communication Strategy

To help you, I've put together four ways you can sell your 2020 product by enhancing your marketing communication strategy through targeted messaging, PR, media, and channels. Here's a quick preview of the tactics we'll be discussing:

  1. Save time and money with guest contributions to relevant publications,
  2. Create high quality content,
  3. Increase Your SEO Efforts,
  4. Sending high-quality emails to existing customers and new prospects.

These are marketing, communication and PR techniques that everyone can learn and use immediately. Practice makes perfect, so feel free to start and devote at least 30 minutes a day to one or more of these activities.

Done? Let's roll …

1. Guest contribution to correct publications with high-quality content

Blogging guests (i.e. writing an article in another publication) has gained a bad reputation in recent years. Many companies have used this strategy to build backlinks (links back to their site).

This is not about integrating a large, fat, juicy backlink for your own website into the content of the guest contribution you submitted, but rather to focus on the quality of the content.

If your content is of high quality, your readers will look around the other publication and find your website in your author's biography.

Guest blogging can help you:

  1. Establish a good reputation in your industry
  2. Increase traffic by linking to your website in your author biography.
  3. Increase brand awareness

Further steps

Here are the steps:

  • Find the right publication: Look for publications in which your customers depend. For example, if you run a sales text software app, you may be looking for sales blogs, or if you are running a nut butter company, you may be looking for a health and wellness blog.
  • Create correct content: Your content should appeal to your readers and be in line with the guidelines and topics of your publication. Check out the last 10 articles published in a publication to get an idea of ​​the type of content you may want to contribute. For best results, search for an editorial calendar for publication that asks about specific topics.

It is always a good idea to promote the content that you write for other publications. The publication will of course promote the article itself, but it is also good for you to look for ways to promote it. One way is to find broken links to similar content and ask them to fix the links that point to yours.

For example, suppose you have submitted and published an article on sales management at Startup Nation. You can use a tool like Ahrefs, enter a URL of a popular sales management blog (since this is the name of your article) and display all broken links in this blog and topic:

Or you can enter a keyword in JustReachOut to find all broken links in various blogs and the email addresses you can use to contact:

 How to improve your marketing communication strategy "width =" 850 "height =" 560 "data-ezsrc =" "/ > </p>
<p> You can send this email pitch to ask them to replace the broken link with your comprehensive post: </p>
<h3> 2. Use SMS texting to convert your leads into customers </h3>
<p> Creating content is a fantastic first step to increase traffic to the site. Once you have some hits, you need to convert the leads you contact as potential customers. <span id=

While most companies use email and phone to track, communicate, and book demos to sell to their prospects, there is a much better way to do it.

SMS text messages have a crazy response rate of 85% among potential customers, while email and phone are at best 35%, according to SalesMsg's Chris Brisson. Brisson's company processes millions of text messages every day and is an official HubSpot partner for business text messages.

Brisson has compiled some of the best sample text messaging templates customers have recently sent to their customers on his blog.

 Sample text messages "width =" 850 "height =" 560 "data-ezsrc =" "/> <span id=

With SMS, you can create a direct funnel from lead capture to sales demo and track actual sales.

The key is to properly manage your sales team and get the entire team on board to close calls, script, and reach potential customers.

3. Create your own landing pages

If you already have a brand, reputation, and loyal customers, you should direct your customers to a custom landing page.

Unlike a homepage website, landing pages only contain content that is specific to your PR campaign (regardless of whether this increases awareness of a new product, increases sales for the new product, captures email, etc. ).

Landing pages help increase sales conversions by minimizing distractions and enabling targeted messaging.

For example:

  • Housecall Pro is software for service professionals. While targeting cleaning, lawn care, plumbers, pest control, HVAC companies, and more, they create fantastic landing pages for every industry. Here they designed a landing page for plumbers.

 How to improve your marketing communication strategy "width =" 850 "height =" 560 "data-ezsrc =" image7. png "/> </p>
<p style= (source picture)

  • If you look at this landing page, you can see that it tailored the content for plumbers. They included testimonials from other plumbers, introduced their plumber community, and even included blog posts that were relevant to each plumber. By explicitly targeting plumbers, not just a professional, it feels more personal and relevant, which contributes to higher sales and sales.

4. Send better emails to your customers

In 2018, 281.1 billion emails were sent and received worldwide.

By 2022, the number of emails is expected to increase to 333.2 billion.

If you want to read your emails, you need to optimize them.

For this reason, we recommend that you send your existing customers better emails if you want to market a new product.


Customers who bought from you twice before are nine times more likely to convert than buyers. And email marketing still works! According to the DMA, you can expect an average return of $ 32 for every dollar you spend on email marketing.

However, if you are new to business and have no customers, you can create a landing page that captures email.

A landing page helps you build relationships with your potential customers, while email lets you connect.

So how can you send better emails?

Send welcome or activation emails immediately

Instant greeting emails have a higher opening rate of 50%, making them 86% more effective than standard newsletters.

While many companies immediately send out welcome emails, we like Invision's "thank you for subscribing to emails". Not only was it broadcast immediately, it also provided added value by providing subscribers with a free UI kit.

 Activation email "width =" 850 "height =" 560 "data-ezsrc =" "/ > </p>
<p style= (source picture)

When you send activation emails, start with an email greeting that greets people like this from RightInbox:

"As promised, here is …" – This email greeting is natural and helps to build a good relationship with your audience.

Sending thank-you emails

Everyone politely loves thank you! You should send them after someone subscribes to a product, buys a friend, etc. They encourage engagement and help build your company's relationship with your customers.

Here is an example of a grammatical thank you to the users.

 Grammar "width =" 850 "height =" 560 "data-ezsrc =" "/> </p>
<p style= (source picture)

With humor and personalization such as grammar, you can improve your brand image and the connection to your loyal customers.

Send emails with information to reach customers and users.

Newsletters are the life and pulse of your brand and your business. Education newsletters shouldn't bore people with verbal diarrhea about how to multiply their traffic, but should share useful and easily digestible information that customers can use to scale their business.

Each section of your educational email should include the following:

  • header image
  • heading
  • body copy
  • Call to Action

For regularly scheduled newsletters, it is important to maintain the same structure so that recipients can search the emails on mobile devices and on the desktop and decide which content is most interesting for them. Then they can quickly return to the sections they know they want to read.

This HubSpot email contains a number of resources, including guides, community discussions, tools, and product news. The Grow Better Letter is distributed to a wide audience of CRM with a section for each reader.

A look at Hubspot's approach

This is how Jordan Pritkin, Head of Email Marketing at Hubspot CRM, describes this email:

“The Grow Better Letter is a bi-weekly email newsletter sent to HubSpot CRM users. In this way, we can help our users, who are mostly sellers and marketers, to learn and grow with our content. We can also announce upcoming events and product updates and connect directly to speak to our team. "

Subject: Marketing email and ads, now free in HubSpot CRM

Goal: Readership and Commitment

Service: Open rate: 40% | Click rate: 20%

Insights and takeaways

According to Jordan Pritikin, HubSpot email and growth marketing, this newsletter helped the team learn:

  • It is best to design newsletter emails so that they are consistent. Try to give recipients a brief overview of the content and a clear call to action so that they can quickly access the information they want.
  • With the term "free", the click rates for calls to actions by email and on websites were increased by up to 30%. For this special newsletter, HubSpot has decided to use this knowledge and use the term "free" in our subject line. The subject line and content of this newsletter have surpassed other email transmissions. This leads to the most powerful newsletter email of the year and encourages 40% of recipients to open it.
  • If you can offer your prospects information that is useful and actionable over time, your emails will continue to open. With your brand at the center, your audience will think of you when they're ready to learn more about your business. It is a win-win situation!

Write better press releases

Press releases are key to keeping both your customers and potential new customers informed.

However, most press releases are still stuck in the 19th century.

Instead of boring press releases that nobody reads, your press releases should follow a certain, consistent format.

This helps increase the likelihood that journalists will publish them and spread them beyond your email list.

Here is a great press release format to follow:

  1. Headline: Draw attention to yourself here and concentrate on the respective topic. Is it a product launch? New business financing? Be determined.
  2. Location: Where does this happen?
  3. Lead: First paragraph in your press release to summarize key information.
  4. Body: Provide further details by expanding the ledge.
  5. Boilerplate: Describe your company in only 1-2 sentences.
  6. Press contacts: Enter the name and contact details of the right employee in your company.


Selling new products in 2019 can be challenging.

For this reason, you should improve your reputation by posting on relevant publications, writing high quality content to improve backlinks, create custom landing pages, and send better emails to your customers and prospects.

Do not hurry or try to sell your product immediately.

Pushing a sale rarely works in today's business environment.

Using these four techniques above, over time you can gain online visibility, build an audience, and build a strong relationship with your prospects and customers.

Find your target market. Deal with them. And earn the trust of your customers.

Follow this guide and you will make a lot of sales in no time!

More in: Marketing strategy

Comments are closed.