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Find out how to Set Up an Efficient Routine for Cross-Group Advertising and marketing Collaboration

I always believed that building a powerful team made up 90% of business success. One of the best ways to do this is through collaboration.

As a result, the collaboration motivates your team and turns your employees into brand lawyers.

I believe in Helen Keller's mantra:

We alone can do so little, together we can do so much

No wonder 80% of companies use collaboration tools to improve business processes. Every company is as strong as its team, which is why it is crucial for a company's success to invest time and effort in building an active collaboration.

Here are two steps to building effective marketing collaboration to increase productivity and build a happier team.

1. Establishing effective cross-team communication

Communication is the key to a company's success:

  • Leverage your teams for market research by allowing them to contribute their feedback on your marketing initiatives.
  • Save money testing usability by encouraging your team to share bug reports and comments about a redesign or new landing page.
  • Let your non-marketing teams bring in their ideas to make a much more effective copy of your ad.

Start of company structure

Depending on your unique corporate structure, there are various tools that you can use to overcome organizational silos and encourage departments and management groups to share information, tools, goals, priorities, and processes.

For example, Trello and Zenkit help managers create shared task lists and mind maps.

Use Duda, a web design platform, to create new landing pages and introduce new features while getting feedback from your entire company:

  • Give each of your team members access to your design resources, templates, and widgets.
  • Let your colleagues leave comments on your website – even during the creation!
  • Save and share comment threads to help you track changes and updates effectively.

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With Duda, usability tests and creativity sharing can be carried out in your company.

Check out Slack (especially with apps like Standuply) and Typetalk for collaboration between remote teams.

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<p> You can try out several tools before sticking to the core solution. Sometimes it is difficult to say why a particular tool worked better for another company than another. </p>
<h2> 2. Organize and share your content </h2>
<p> There is often an organizational separation between sales and content teams. As a result, sales reps are not aware of proprietary content resources that can help them maintain and validate leads. </p>
<p> Sales teams often try to use general content or find it difficult to find relevant content: they spend up to 40% of their time finding and adapting relevant sales content. <span id=

On the other hand, sales reps rarely, if ever, tell content authors about customers' issues and challenges that should be addressed in branded content to ultimately drive targeted leads to the website.

And this gap exists across the board, not just between sales and content teams. Imagine how much more effective a social media advertising team could be if it could access your previous assets and analytics reports. Think about how much faster your customer service team may get if they can easily find a customer and point to a relevant article that answers their specific question in detail.

How do you organize your content strategy to make it more efficient and more accessible, and ultimately to evaluate it?

Find the right content marketing platform. You will find that this is the key to bridging the gap between multiple teams. It strengthens your marketing strategy. And promotes content planning and collaboration.

Currently, half of the B2B companies state that they create content ad hoc. Separate departments and new hires often spend money to create similar assets. This means that you have to spend time and money creating duplicate or similar content. Instead, allocate these budgets to an effective distribution of existing content.

A repository for digital content aims to overcome one of the most common problems in content marketing: lack of planning.

A look at ContentCal

ContentCal is, for example, the content marketing platform for cross-team collaboration:

  • Save and share your marketing task list, ideas, or tasks across the calendar.
  • Save and share commonly used phrases or hashtags as a snippet so other team members can use them.
  • Store and share past and future content. You can easily reuse them and add them to the calendar.

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<p> With ContentCal, you can create a central governance system that monitors both the creation and distribution of content and helps marketers increase the efficiency of content marketing. </p>
<h3> Consolidating content </h3>
<p> Consolidate content resources into a single all-in-one content repository. This helps to eliminate organizational silos and to understand the endless content folders, documents and tools. </p>
<p id= In addition to the organization of branded content for a more efficient marketing of content, a content repository promotes the cross-team discovery and collaboration of content. Ensuring that content resources are visible to all teams accelerates marketing efforts by speeding up content production and ensuring that everyone involved is aligned throughout the process.

Maintaining an organized content library enables and encourages the marketing team to share information, goals, priorities, and processes with other departments, including sales people.


Everyone in a company can contribute their ideas and participate in the marketing strategy. They promote creativity and motivation.

More in: Marketing 101, Small Business Growth

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