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Create Your Black Friday Assault Plan

By Eliza Wright

Is your business ready for Black Friday? Your shelves may be well stocked, but clever marketing for the Christmas shopping season begins long before the day of the push and spending.

Retailers, both online and offline, rely on holiday sales to fund their business for the rest of the year. It is therefore important that companies implement an effective marketing and advertising strategy before Black Friday.

We all noticed that the Christmas shopping season seems to start earlier each year. However, your campaign doesn't have to be the longest or loudest to be successful. If you understand the trends, listen to your customers and develop a results-oriented advertising strategy, your days will be happy and happy.

plan of attack

Where do you start? Because the holiday season is so close, you can't waste time on activities that don't lead to better sales. Make sure you understand how one activity serves as the foundation and stepping stone for the next. A clear structure prevents your strategies from slipping or falling because nothing is stopping them.

Flowcharts, mind maps, and other diagrams are excellent organizational tools to show your progress and create a framework for expectations. Use one or more charts to share and conquer.

How is your online strategy going?

Cyber ​​Monday is known as a more relaxed version of Black Friday, a day when shoppers go online because they're tired of a weekend of shopping. The truth is that customers are online all weekend, spending tens of billions of dollars. With an effective, attractive and user-friendly website, you can equip your company according to your wishes.

Website– Start your advertising strategy here. While you may be tempted to jump straight into online advertising, you need a solid website that promotes conversions. Your online success depends on your website. So do not continue until the website has been optimized for an optimal user experience.

Social Media – Once your website is ready, you can switch to the engagement phase. Use your social media channels to spread the word – the sooner you can start the better. This is digital word of mouth, and although it does spread like wildfire from time to time, it is a better strategy to provide enough time for impulse building. It's not uncommon these days for big brands to point out vacation deals weeks or even months in advance.

Remember that a balance has to be struck here. You need to get in touch with your potential customers without annoying them. A few tips:

  • Be consistent, but don't promote too much.
  • Use a content calendar to plan your social media strategy.
  • Post on certain days and only if you have something worth mentioning. Constant daily reminders should only occur if you try to catch these last minute shoppers.
  • Be sure to adapt your messages to the platform. While Twitter requires distinctive promotions and one-line offers, Pinterest users will appreciate holiday tips, tricks and instructions in the form of high-quality images.

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Email– When will you send an email to let your fans know that something special is happening? Create a mailing schedule, organize your contact list, and send the right message at the right time. Maybe you just want to get people to think about your business, or you are offering a last minute deal. Never neglect emails in your plan.

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