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COVID-19 Disaster and Restoration: Three Vital Advertising Traits and Customization Choices

The rapid spread of COVID-19 has disrupted the economy around the world and changed the way companies reach and interact with customers.

As locks are slowly being lifted in several countries, business owners find that things don't quite normalize.

In fact, a new normal is likely to be created, the new way we do business and do marketing from now on.

COVID Marketing Trends

Is your company ready for this new normal? Here are three key trends that you can adapt to today:

1. Compliance with the safety regulations for tightening

New workplace safety rules are being created worldwide to prevent the spread of the corona virus.

Business owners are expected to comply with safety and health standards and regulations in order to resume operations.

Many countries around the world have put together comprehensive security guidelines for reopening companies for reopening, including:

The guidelines vary slightly from country to country, but the basic principles remain the same:

  • You need to keep an eye on the health of your employees more than ever.
  • Your business operations should be adjusted so that person-to-person interactions can be avoided if possible.
  • If remote operations are not possible, you must ensure that employees and / or customers are able to maintain adequate social distance.

The good news is that you are not alone to find out. There are already platforms that offer companies tools for easy integration of security mechanisms into their operations.

Yelp offers business reopening tools that local businesses can use to deliver updates and important security information to their customers.

The management platform for small businesses vcita has developed a number of products for businesses, both online and stationary, to comply with the security guidelines. This includes symptom questionnaires , Check boxes for health declaration, reservation management, contactless transactions, and more. The new planning tools that vcita has added ensure that customers' capacity is limited due to new health restrictions, so your business will never be overbooked.

 vcita covid tools "width =" 600 "height =" 291 "ezimgfmt =" rs rscb6 src ng ngcb6 "class =" ezlazyload "data-ezsrc =" content / uploads / 2020/06 / vcita-new-normal.png "/> Image source: vcita 

<h3> 2. Make your products available everywhere </h3>
<p> COVID-19 has accelerated the digitization of global companies in many niches. Online shopping has grown at an unprecedented rate and there is a good reason why it will stay here even after the crisis is over. </p>
<p> And it's not just about making your products available through a web browser. Online shopping behavior is becoming increasingly diverse. </p>
<p> When consumers spend more time at home and even work from there, they have to discover new shopping channels, including product comparison apps, voice-enabled devices, etc. </p>
<p> This can be good news for most companies as more channels mean more opportunities to diversify your customer acquisition sources. Here are some steps in that direction: </p>
<li> Think of "Mobile First": This includes a mobile-friendly website and the creation of more mobile assets to better serve customers. These include mobile apps, in-game mobile marketing, location-based mobile ads, SMS marketing, CTAs focusing on mobile devices, etc. For example, Nike's digital sales in China increased 30% after the company started home training through its mobile app </li>
<li> Have your products listed in Google’s purchases. The Google platform brings your products to customers on multiple platforms, including smartphones, voice-activated devices, Google search and more. As shopping becomes increasingly automated, smaller retailers are at risk of being cut off as larger brands go directly to consumers. IoT trading can completely eliminate the consumer thought / research phrase, making it almost impossible to compete with the standard selection. The Google project is a solid way for smaller businesses to offer a consistent cross-device shopping experience. </li>
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To ensure that your business can be found using language, here are some tactics for language optimization:

  • Since most voice search users search for local queries, will get your local entry in the order d. H. Keep it clean and updated. Monitor media and reviews added by your consumer.
  • Optimize for non-branded queries : Over two thirds of the impressions for local search queries come from "discovery" or non-branded queries
  • .

  • Optimize your website for selected snippets as these are often read by intelligent assistants in response to a voice search request:
    • Include a good old long-tail search: Optimize for long-tail queries because they are more likely to trigger the snippets that are presented.
    • Add product Q&A and FAQ sections so your product pages appear in the Google Also Ask and Featured fields.
  • Participate in Google projects such as Google Speakable that allow you to record an audio version of your content for Google so that voice-assisted searchers can get more detailed results.
  • Focus on Intent Optimization : Speech seekers are usually on the go or in the middle of a task. If you don't immediately give them what they came for, they will likely move on to a more appropriate outcome. Text Optimizer divides the search intent and helps you create a better optimized copy where the search intent takes precedence over keywords:

 Text optimizer "width =" 600 "height =" 650 "ezimgfmt =" rs rscb6 src ng ngcb6 "class =" ezlazyload "data-ezsrc =" wp -content / uploads / 2020/06 / purchase-persona-textoptimizer.png "/> Image source: Text Optimizer 

<h2> Conclusion </h2>
<p> It is an extremely challenging time for all types of companies, regardless of size, type or type of business. The future is still uncertain and as smart entrepreneurs we have to be prepared for the worst. </p>
<p> Digitization and the introduction of new technologies help your company survive. So use the trends and tactics mentioned above to give your company a competitive advantage and survive in times of uncertainty. </p>
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