One of the most important elements to help a company get to know its customers is their data. In recent years, consumers have started to pay attention to how companies use their data. While many don't care, some are against a company getting their information in their hands. As a result, they are reluctant to share access to their data.
By restricting the data you collect to the most relevant data, you can still extract useful knowledge about customers while gaining their trust. To support companies in the question of what type of data to collect, we asked 13 experts from the Young Entrepreneur Council (YEC) the following question:
“Getting to know your customers is extremely useful in meeting your needs better. What would you say is one of the best consumer data you can collect from your customers and why is it so valuable? "
Here's what members of the YEC community had to say:
“Find out how they like to receive communication. Your audience is likely using optimized media sources. In order to be able to operate them optimally, you want to communicate on the platform of your choice. If you send emails to a group that mainly lives online via video apps, you will lose them. Knowing where you would like to receive communication and the durability with which you feel comfortable. "~ Matthew Podolsky, Florida Law Advisers, P.A.
“Get your contact information. Believe it or not, email addresses, phone numbers, and other contact points change frequently. Put together a program where your customers can update and encourage their contact information to reach them. If you cannot, your sales opportunities are essentially lost. "~ Andrew Schrage, Money Crashers Personal Finance
“Understand the weaknesses of your customers and, above all, how much money they are willing to spend to solve these problems. This is one of the most financially smart data you can get directly from your potential customers. "~ Nicole Munoz, Nicole Munoz Consulting, Inc.
“User intent or customer intent is extremely valuable when trying to create good content and rank it in search engines for a particular keyword. If you understand what users are looking for and why, you will be better able to help them achieve this in your company. Using analytics and other tools such as customer relationship management software can help you understand customer intent and serve you better. "~ Syed Balkhi, WPBeginner
“In my field, one of the best things that understand more than price or budget is what customers value most. This is captured through questions to identify their pain points and deeply learn what they are looking for, feel safe, and what would bring them happiness. "~ Julian Montoya, JM11 Investments
“Perception is the key. Despite excellent reports, scientific knowledge and increasing earnings, this doesn't matter if it doesn't match the customer's view of the success of the transaction. Ask them how they feel about the product and what they think is important in order to either shoot your news or improve the visibility of the value you bring to the table. "~ Richard Fong, Ready Green
"Feeling – the qualitative approach that most people don't appreciate enough. Too many marketers rely on surveys that show good data but don't do good quality research. Conduct actual customer interviews and listen to the emotions behind their answers as this tells you a lot about how they really think. For example, did you get upset when you shared your product's “secret sauce”? "~ Andy Karuza, LitPic
"Ask the question: what has changed since our last conversation?" We are a content marketing agency, so it is important to understand the frequent changes in our customers' business and without a doubt there is always one The answer to this question affects our content strategy plans for the account. "~ Kelsey Raymond, Influence & Co.
“Daily feedback on our product is the most helpful piece of consumer data we collect from our customers. By making it easier for users to contact us through our app and website, we receive feedback from them daily. This feedback has helped us improve our product and quickly identify technical issues over the years. "~ Brian David Crane, Caller Smart Inc.
“In a business-to-business environment, knowing your customers' performance reviewers can be critical to success. This way, you can focus your presentation on the factors that most influence the decision, whether cost, quality, etc. Likewise, it is important that you don't waste your time promoting functions and benefits that are impressive, but it is unimportant for the purchase decision. "~ Charles Bogoian, Kenai Sports
"Knowing where visitors spend the most time on your website tells you what they're interested in and what they enjoy the most." This allows you to refine your conversion strategy to create content and products that are tailored to their needs. It's also important to pay attention to your bounce rate so you know what to avoid in the future. "~ Stephanie Wells, Formidable Forms
“Customer support call volume is very useful for a company because it tells you whether your products meet customer needs, whether your training or onboarding materials are appropriate, and gives you insight into the gaps you will face in the future have to close. This data can help multiple teams in your company, including marketing, sales, support, and customer success. "~ Thomas Griffin, OptinMonster
"It's always a good idea to find out where your audience lives. You can make smart decisions when posting content and posting updates, when you know your primary audience is in a different time zone. As an added bonus, you can You use this information to create personalized marketing that appeals to users based on their location. ”~ John Turner, SeedProd LLC