] by Larry Kim
When Facebook allowed the use of bots in Facebook Messenger in 2016, it opened the door to popularizing chatbot marketing. There are now more than 400,000 Facebook chatbots that companies use to generate leads, close sales, recruit talent and much more.
Chatbots save companies time and money through automation and help companies to organize their marketing and customer service more efficiently. You too can use this power to transform your company from a humble donkey with no reach to a majestic unicorn with great abilities. Here's how to start the process.
When people reply to messages from your chatbot, they are automatically added to your contact list and become a lead. How do you do that? Use a Facebook auto responder to send messages to people who comment on your Facebook posts. Or, use click-to-messenger ads that will also increase your brand visibility so that those who made your call to action will be directed to your chat.
A good thing about chat is that users can see who they are talking to so the communication is clear. You can improve chat by sending personalized content to users based on their interests. This can be done through your chatbot, which can see what users like based on the social media profiles and purchase history.
Once you have this “inside knowledge”, you can segment your target audience and enable more targeted chat marketing efforts. You can also give VIP treatment and special offers to customers of your brand.
A chatbot allows you to screen users who may be inquiring about your business by asking questions and engaging them in one-to-one conversations to determine whether or not they are actually interested in your products and services. Once you have information about users' needs and preferences, it will be easier for you to market and your customer service team to help them.
Your chatbot can promptly send advertising messages and offers to users who have just bought something or who are about to buy something from you. Rewarding customers when they buy products from you helps build brand loyalty. If you have a rewards program, a chatbot can also keep track of who your most loyal customers are and keep them updated on new promotions and specials.
Since a chatbot can be used for direct orders, it can also make recommendations to customers. Sell similar relevant products and packages by offering discounts on items that add value to customer purchases. Also give your customers updates on new offers that they might like based on their purchase history.
Find out how your customers feel about you by asking your chatbot for ratings and feedback. It can be as simple as having customers rate your products and services on a five-star scale, or asking them to answer simple multiple-choice questions. Surveys can simply be sent via your chatbot and are thus part of your drip campaign or a conclusion to a customer's buying journey.
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Event registrations, job updates, and reminders are tasks that a chatbot can easily perform. Customers who don't need to contact customer service can get answers to questions simply by asking your chatbot what they want. You can also continue conversations with customers by giving them recommendations or special offers through the chatbot.
Relying on email and phone for customer support can be sketchy as phones and emails must be manned 24 hours a day. Chat support by a chatbot can, however, be reached at any time of the day, including the early hours of the night. With a good chatbot, you can resolve support bottlenecks with 24/7 availability and fast response times right in Facebook Messenger.
The most frequent queries can be answered with intelligent FAQs, thanks to the dialog functions in the chatbot, which lead users to the help they need. If there are requests that need to be raised for human customer support, your team can join in for support by taking over the live chat.
If you have evergreen content that you want to breathe new life into, you can reuse it and add it to your drip campaign for more reach. Consider content that offers additional value, such as: B. Instructions, explanations and frequently asked questions about your products and services. Your chatbot can help you to easily transfer this content to your contact list with automated messaging sequences.
You can do so many things with a Facebook Messenger chatbot: generate and qualify leads, increase traffic and conversions on your website, build relationships with your drip campaign – and give you the flexibility and versatility to grow your business. If you're feeling overwhelmed, try an idea or two first and see where it takes you. then do more later.
With a little work, you can customize a chatbot to suit your brand's needs and then you are on your way to transforming your business from a donkey to a unicorn.
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Contribution by: Larry Kim
Larry Kim is the CEO of MobileMonkey, the world's best Facebook Messenger marketing platform and free chatbot builder. He is also the founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads, and keyword tools used by over a million marketers worldwide. The company employs over 300 people and manages billions in advertising spend for tens of thousands of customers. WordStream was acquired by Gannett for $ 150 million. Larry is the most popular writer on Medium and is owned by CNBC and Inc. His primary interests include Chatbot Marketing, Google Ads, Facebook Ads, Entrepreneurship, and Startups. He has also received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.
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