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7 Tricks to Enhance Entry to Your Web site With out Advertising Prices

Your company's website is essentially the face of your brand, which should leave a good first impression. In addition, your website should contain information, answer questions, and complete sales. However, this can not be achieved if you do not see traffic to your website. This can be overwhelming if you have recently started a website. However, after dipping it is not as stressful as you might have thought. Try to attract traffic with these seven strategies without paying for it.

1. Create a Fantastic Blog

The keyword is "stunning." This does not mean that you only update your blog to optimize your products or services. It also does not mean that you use your blog as a journal where you exchange your thoughts about your thoughts.

Instead, it's an amazing blog that attracts visitors without paying for it, entertaining, valuable or useful to their target audience. The content ideas for your blog might include:

  • A case study or a story of success involving your customers – formulating it in an infographic would really move the needle.
  • A reading list of other articles and blog posts that you find useful or entertaining.
  • Playing popular culture or a trend message.
  • Answer questions your audience asks.
  • Take a look behind the scenes of your brand.
  • Share instructions for your products / services.
  • An interview with an industry leader.
  • Let your employees share their favorite things.

2. Get Your Name Out As Far As Possible

In addition to creating and sharing content on your blog, you need to promote your blog elsewhere. This may include writing guest blog posts, responding to answers to HARO or Quora, or appearing in influencer podcasts or webinars. In addition to the online opportunities to speak at events, teach a class at a local college, or sponsor meetups.

And do not rule any old school tactics. This mainly includes link acquisition and listing in online directories and review sites.

That may sound like a lot of work. The idea, however, is to get a new audience to discover your site without spending money on marketing. And how could you do that better by making a name for yourself by borrowing someone else's audience?

Your main task will be the time you spent creating content and reaching an established audience.

3. Give away

This does not mean that you should give away freebies all the time. This means that you can give away some great digital content for free. This could include:

  • A free report or eBook.
  • Videos or graphics that can be embedded on other sites.
  • A series of tutorials.
  • High-resolution images.
  • Design templates.
  • A free chapter of your book or song from your album.

By giving away something for free, you mislead others to visit your website. It also encourages them to share this content with their network, which means even more visitors.

Remember to use a Creative Commons license so that users know exactly what they can and can not do with your intellectual property.

Not only can you give away digital content, you can also start a contest or giveaway. This is a proven way to increase traffic and attract new email subscribers. I would review the laws relating to sweepstakes, competitions and freebies.

If you are speaking at an event or conference, tell some of swaq. Make it memorable and relevant to your brand. If you're stuck, Eventbrite has 13 original ideas for you to try.

4. Embed online

Be as active as possible in online groups and on websites. But not some online group or websites. They must be relevant to your business and your community.

For example, if you were a mechanic, you want to build a presence on sites like Autoblog, Popular Mechanics, and Jalopnik. It would not make sense to be active in online communities dedicated to cooking, building or medicine.

So how can you build a presence? Start by leaving comments in blog and social media posts. Answer questions that other users have posted. And participate in conversations about your industry.

The more you engage with your community, the more awareness and profile visits you receive. If your social media profiles include a link to your website, you've just designed your engagement to drive more traffic to your site.

At the same time you want to get involved in a moderate and sincere way in a natural way. I know you want to get more website visitors. The constant insertion of links to your website in your comments, however, seems a bit intrusive and spammy.

5. Use Long Tail SEO

Keywords are of the utmost importance when it comes to attracting website visitors. This is because your website without keywords will not show up in search engines at the top.

Keywords include Short Tail and Long Tail.

Short tail keywords are simply search phrases that contain only one word. So if you run this mechanic's website, use a keyword like "car". Short tail keywords are great for driving many traffic to your website.

The problem? They are extremely competitive and harder to rate.

Instead of focusing on short-tail keywords, you should use the power of long-tail keywords.

There are sentences of three or more words that are more meaningful and tailored to your specific audience. As a result, you have a better chance of getting a higher ranking. And the more search engines and voice-to-text features available, the more people use phrases when searching online.

If this mechanic is located in St. Louis and specializes in Ford vehicles, they would use long terms such as "Ford mechanics in St. Louis".

Neil Patel claims that 91 percent of his traffics at Quick Sprout come from long tail phrases. If you're new to the SEO game, it's worth your while to learn more about how your site can use long-tail phrases.

6. Reintroduce product or service

Remember the coverage Elon Musk and his Boring Company received when it became known they would sell a flamethrower?

While I definitely do not suggest that you start selling flamethrowers, this is a great example of how the introduction of a new product or service can inspire enthusiasm. And of course, if you have that kind of traction, people will visit your website to see what Hoopla is all about.

If you want people to talk about your new service or product, make sure it meets their needs. It may not be as exciting as a flamethrower, but it is a surefire way to get people to discuss your business.

7. Optimize Your Website

If you want to increase your website traffic, you should optimize your website. That means accelerating it by:

  • Eliminate unnecessary plugins.
  • Using Content Delivery Networks (CDNs for short).
  • Enabling browser caching.
  • Make sure your site's scripts are up-to-date.
  • Resize your images before uploading them to your site.
  • Enable gzip compression.
  • Keep CSS files at the top of your page and javascript code below.

You should also make sure that your website is suitable for mobile phones. And do not forget to help your visitors share your content using social sharing buttons. I would suggest that you test A / B's headlines and content to determine what kind of content your audience shares most often.

If you follow these marketing hacks, you should be able to attract traffic without paying for it.

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