You are almost there. You have set up your blog and consistently publish content. You have done the copywriting. You may even have set up your e-mail list software. These are all essential parts of a marketing effort. One thing is missing: Video.
While other forms of content delivery are still important, video has become the most used marketing medium for both large and small businesses. No wonder, considering that consumers are more in touch with visuals than with any other medium. However, creating successful marketing videos is not easy, especially if you are new to video presentation. In this article, you'll get 5 basic marketing video tips to help you create videos that will drive your customers to buy.
First and foremost, you need to create a plan. Yes, I know that it is tempting to just jump in without spending much time planning your strategy. But that is a mistake. Be sure to give instructions before you start filming. In this way, you will not waste time creating content that does not reach your intended audience.
You must first identify what your audience is. It makes sense to create a buyer personality. With this tool, you can limit the potential customers for whom you want to market your product or service. This makes it easy for you to customize your content to the right people. If you know who your audience is and what they want to see, you can better target your video and marketing efforts.
One of the most overlooked aspects of video marketing is the use of subtitles. This is a service that displays the text of each video. You've probably seen this in various movies and TV shows on Netflix and other such services.
But why use subtitles in videos designed to market your brand? The answer is simple. Most of your videos are posted on social media sites like Facebook, Twitter and Instagram. On each of these platforms, your videos will initially be displayed without audio. Only when the user clicks on the video, the sound is played.
When someone flips through his feed and sees your video, he only knows what it's about when he clicks on it. And they are unlikely to click on it, unless they are already interested in your brand. However, if you add subtitles, they may read the text of the content even if the sound is not reproduced. That way, your audience can read the text and is more likely to click on the entire video and watch it, because it understands which topics you are discussing.
One of the tricks that many business owners miss is to redefine previously created content. You do not have to start producing brand-new content immediately, as there may already be a library of topics you've already covered.
For example, if you've been blogging for some time, you now have several scripts for different videos that you can create. Converting your blog posts into videos has several benefits. Not only does this make it easy to create content, it also helps you reach people you might not have just reached with your blog posts. There are many people who do not spend a lot of time reading a blog, but they will watch a video. This could make your brand accessible to an even wider audience.
The introduction is the most important part of every video you will turn. It's literally what determines if your prospect watches to the end or surfs for kitten videos. In fact, 65% of those watching the first three seconds of a video continue to watch for at least ten seconds. Right, you only have three seconds to arouse the interest of your audience.
On a day when almost all social media ads can be skipped, you need to make sure that your viewer does not click this ad skipping button. That's why you need to make sure you're tempting them to refrain from the first words you speak.
One way to grab their attention is to start with a question that might make them curious to find out what the answer is later in the video. Make sure the question is something others in your audience want to know the answer to. Then promise to answer it until the end of the video.
Another way to get a person's attention is to talk to a point of pain that you know to be in your potential person. Bring pain to the fore and promise to provide a solution by the end of the video, and you'll get their attention.
Live streaming has become fashionable in the world of online marketing. In fact, speaking directly to your audience is the best way to get in touch with them and to show that you are in relationship. It gives you a channel through which you can instantly facilitate communication between your company and its customers.
Facebook, Twitter, Instagram and YouTube offer live streaming options. There may even be software that allows you to broadcast several services simultaneously. You can make these sessions as long or as short as you like, as long as your viewers are interested in the conversation.
One of the best ways to use live streaming is to host a question and answer session. This means that you record a live video in which members of your audience ask questions through the chat feature. However, you must ensure that you provide added value to the people who ask you questions. And guess what; If you do not know the answer to the question, you can promise to answer it later. In this way, you can create even more content by writing a post or recording another video that answers the question.
Connecting to your audience is the most important aspect of marketing. People buy from those who know, love and trust them. Using videos, you can improve the relationship with your audience and give it a human face that hides behind your surgery. The tips for marketing videos in this article make it easier for you to bond with yourself and your audience.
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