Testimonials and Reviews are now essential to increasing online sales. This is because most of the people have been exposed to scams and fake news in the past few years that have made them suspicious. Adding simple reviews can increase sales because 63% of customers are more likely to buy from a reviews website. Written reviews can help your e-commerce business succeed, especially if your products cost less than $ 100. However, if you are selling high-end products like consulting or coaching services, a simple written review or star rating is not enough.
You need to update them to include video ratings. Video reviews look more realistic because customers can see the customer say nice things about your business. You don't have to wonder if the review is real or fictional. However, if you just post a video review, the job won't get done. You need to approach this strategically and share the right review in the right way. I'll show you how to do this below.
When people watch video testimonials, they are not just looking for evidence that your coaching- Program works. You also want to see them get the result that you say you will help them achieve. It is your job to make it easy for them to imagine. They need to show video testimonials from people they can relate to. The person reciting the testimony must have a similar background story to theirs, and they must have achieved what your audience is trying to achieve. Do a lot of audience research to find out who your audience is, what their current situation is, and where they want to be. You can start this research with surveys and interviews, and then compile the data into empathy cards, personas, and market cards.
Once you know your audience, you can select the right candidates (clients) to create the videos.
Just ask your customers to tell people about their experiences with to inform the program. Invite them to tell readers about themselves, what they needed in the first place, and how it helped them. Don't try to give them a strong direction as the ratings will be displayed in scripts.
You can find some ideas in the video reviews on the Testimonials channel of Clients on Demand . You will find that there is no format for the video ratings. There are different lengths and styles.
You can set the flow and pace and improve quality if you hire a team of experts to help you, but it doesn't look natural.
There are many websites such as YouTube and Facebook where you can share your videos for free. However, I recommend that you avoid these networks and get a paid Vimeo plan instead and share your videos there.
This is because once you have completed your video you will need to send people to a landing page where they can sign up for a guide magnet or an advice call. You can share the links on Facebook and YouTube videos. However, the problem with these networks is that after the videos are finished they recommend videos on other channels.
This can reduce the number of clicks your action link calls get. If you get a Vimeo Pro account, you can remove the recommendations.
When you have a call to share action in your videos, you of course have a simple funnel. But I want you to go above and beyond and make these videos a part of your overall marketing funnel. Add them to landing pages, share links to the videos in your email sequences, and even share them in ads.
And if people watch these videos, you should realign them with ads on other platforms. Vimeo can add pixels from ad platforms such as Facebook and Twitter. Take advantage of this.
If you are re-targeting people, make sure you are using video ads. You have just watched a video, so you probably prefer to watch video content.
You should create several testimonials. They should all meet the needs of the different people that you are trying to target. When creating testimonials for the different personas, you should also experiment with different video lengths, use subtitles, try new funnels, etc. to see which one works best. You can use the information you get to improve not just your testimonial videos but your entire coaching funnel.
This is the step-by-step process of creating and using video reviews to grow your coaching business.
First, determine who your target audience is, then work with the most relevant customers and create your videos. Then post the videos on a private video hosting platform like Vimeo and build a funnel around them.
After that, promote the videos and funnels and watch sales come in. But don't stop there. Instead, test and optimize different versions of the testimonials to increase your conversion rate.
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