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25 ideas and tips on how you can keep in contact with clients

Companies across the country are having difficulty responding to the effects of COVID-19. Regardless of whether your company has been closed or you are having difficulty staying relevant in times of social distance, communicating with customers is critical. But do you know how to keep in touch with customers?

How to stay in touch with customers

Most likely, you have to reach customers in a variety of ways to get really important messages across. Here are 25 tips on how to stay in touch with customers that you might consider.

Send email updates

For many companies, it is probably the easiest and most direct way to stay in touch via email. Most small businesses already have an email list sending newsletters or updates on sales or new products. This can be a valuable way to inform customers about changes that your company is currently making due to COVID-19 or due to peculiarities or updates that are relevant to them.

Send text messages

If you have a small customer list and want to keep everyone personally informed, a quick text is a simple and non-invasive way to exchange short blocks of information. You can either contact people individually or send an SMS if you have customers who have signed up for text updates.


If your company has some key customers that you really focus on, you may want to reach them in person by phone. Make sure they are aware of changes in your company and answer any questions.

Start a video chat

Video chat is another option that is perfect for companies with customers with whom they work regularly. This is ideal for communicating with people who you might otherwise meet in person or in cases where you may need to share pictures.

Using chat apps

If you want to offer your customers virtual customer support in real time, chat apps like Facebook and WhatsApp can be very valuable. You can easily share the link to your chat profile so people can contact you with questions. Or you can send individual messages if you have relevant updates.

Host livestreams

Another real-time option for communicating with customers, hosting a livestream, enables video messaging and interaction with viewers. You can host a Q&A session, simple announcement, or demonstration to help customers during this time.

Contribution on social media

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<p> There is a good chance that your company has at least one social media account that you update regularly. This is the perfect way to not only share updates with customers, but also to get in touch with them. Find out what they want from you during this time and build a community around this shared experience. </p>
<h3> Send direct mail </h3>
<p> For local businesses or businesses that primarily communicate with customers offline, direct mail is still an option. Design a little flyer or write a letter sharing what your customers need to know. </p>
<h3> Send notes with online or delivery orders </h3>
<p> If your company ships or delivers products, use this as an opportunity for communication. Share a handwritten or personally typed note that tells you how much you value your business and other details that you may need to know. </p>
<h3> Create video content </h3>
<p> Video can be an incredibly powerful tool to share complex thoughts or evoke an emotional response. There are countless ways that you can use this tactic. You can share an honest opinion about what's going on with your company on YouTube, or take a more relaxed route by sharing humorous content on TikTok. </p>
<h3> Post in online forums </h3>
<p> If there are online forums relevant to your industry, you can stay connected by posting or replying to other people's posts. Just make sure you respond and don't just spam people with your own updates. </p>
<h3> Comment on online posts </h3>
<p> Social media, blogging and forum posting are one-way streets. You don't have to create your own posts to communicate with customers. If you see other posts online that may be relevant, leave a comment. </p>
<h3> Update Neighborhood Groups </h3>
<p> For hyperlocal businesses, you may be able to reach customers in your immediate area through apps or groups such as Nextdoor or your local neighborhood association's website. This can be helpful for companies like local restaurants that only offer deliveries within a certain radius. <span id=

Publishing Blog Posts

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<p> If your website has a blog section, a simple blog post here and there can make a big contribution to updating your customers. This way, you can exchange long-form messages if your company has sharing information that doesn't fit into a tweet or Facebook post. </p>
<h3> Start podcast </h3>
<p> For those interested in sharing audio with customers, a podcast could be the perfect solution. If you don't have one, this period of additional downtime may be the ideal time to get started. Or you can join another podcast as a guest and then share that episode with your online followers. </p>
<h3> Add Live Chat to your website </h3>
<p> If your company needs to answer questions or support customers directly on your website, a live chat feature may be the perfect solution. You can communicate back and forth without forcing your customers to ever leave your site. <span id=

Update your Google listing

Google is often one of the first places people search for information about businesses. By updating your Google My Business listing, you are communicating the information that may be most relevant to your customers.

Responses to Online Reviews

Businesses should respond regularly to online reviews on platforms like Yelp and Google anyway. Now that many entrepreneurs have more time, this is the perfect time to catch up. Thank you for sharing your thoughts and encourage more people to do so.

Add a new section to your website

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<p> When people visit your website, they look for up-to-date information about your company. If things like your hours, delivery times, or availability have changed, add a short section at the top of your website so people can see these changes clearly. </p>
<h3> Host Virtual Events </h3>
<p> For companies that typically host personal events, consider hosting an online event instead. You can create a Facebook group, start a mass zoom call, or even have a Twitter chat to get everyone talking and interacting. </p>
<h3> Working with online influencers </h3>
<p> If you use a broad network and want to communicate with many potential customers in a particular industry or area of ​​interest, consider influencer marketing as a communication method. You can have people with a significant fan base send a message to their network instead of just relying on their own contacts. </p>
<h3> Host Webinars </h3>
<p> Webinars are helpful to convey new concepts or to investigate complicated topics. If you normally meet with customer groups or hold workshops, this is the perfect way to reach a large group of customers at the same time. </p>
<h3> Offer your expertise to other sales outlets </h3>
<p> If you have some insights that can be valuable to people at this time, but don't just want to rely on your own website or blog, share them with others. You can contact local press offices or offer guest blogs for others in your industry. </p>
<h3> Take out advertisements </h3>
<p> If you want to share something really important, buy ad space to make sure it shows up. This can vary widely, from online ads on certain websites to ads in local print publications. </p>
<h3> Offering something valuable </h3>
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