The holidays are coming up. This season is especially important for retailers who can position their products as Christmas gifts. Service companies, however, can still use the Christmas sales season. To find out more, we asked a jury of members of the Young Entrepreneur Council:
"How can service-oriented businesses make the most of Christmas, especially non-retail businesses?"
"Even if your business is not focused on the retail industry, you can hold a vacation event, such as a snow removal service that can hold a Christmas party for its customers, invite leads and customers to join, provide food and drinks, and maybe even for entertainment, so you can boost your business and build closer relationships with your leads and customers. "~ Thomas Griffin, OptinMonster
"If you have subscribers, you need to take advantage of e-mail to market customers for the holidays and increase sales. Now comes the time when people are mentally prepared to spend and spend big. Take advantage of this desire by developing an e-mail marketing strategy that offers deals, interesting promotions and exclusive holiday deals. "~ Stephanie Wells, Formidable Forms
"Many retailers create holiday-related content to promote their products, such as: B. "15 Valentine's Day Gift Ideas for Her". But service companies can also create content on the subject of holidays. For example, a catering company may create a blog post about Thanksgiving dessert ideas or a cleaning company may give readers tips on how to clean up before and after their holiday parties. "~ David Henzel, LTVPlus
"Your holiday data from last year can help you make informed decisions about the coming year. For example, if you find that your email signups have increased in November and December, you should revisit this content and try to find patterns in the data. If you plan properly, you can get better or equivalent results this holiday season. "~ John Turner, SeedProd LLC
"At the beginning of the year, entrepreneurs often try to rig their systems and aggressively work toward new goals. This is a great time for service-oriented companies to offer content marketing advice. It is also a perfect opportunity to provide incentives based on people's motives and intentions for the New Year. "Madeleine Niebauer, vChief
"One of the biggest gifts we give our employees on vacation is the flexibility in terms of their vacation time. We ask people to tell us their plans early so that we can plan accordingly and not expect people to be in the office during the holidays. In this way they can spend more time with their families, spend less on flights and generally reduce the holiday stress that everyone appreciates. "~ Tony Scherba, Yeti
"People are in the mood to spend money, and you can help them by working with the right company to achieve it. You can also host your own discounts on your own service, but if you do, people can expect this to happen every year. Giving away Amazon Gift Cards in return for reviews is also a great thing. Nicole Munoz, Nicole Munoz Consulting, Inc.
"Raffles are useful for both service companies and product companies. Your marketing activities are not just about driving sales. It's helpful to remember that building your brand awareness also leads to future conversions. Create a thematic competition in social media and give the winner a branded article. Service companies can also give holiday discounts. "~ Syed Balkhi, WP Beginner
"You need to make sure that all your marketing does not just match thematic keywords, but it's also connected to users. Every SEO ranking must contain real content that serves your target market. For example, if you are a cleaning company, you can offer special offers for last-minute cleaning to reduce your holiday stress. You then rank for the most relevant keyword and satisfy your customers. "~ Patrick Barnhill, Specialist ID, Inc.
"Try to create a vacation package and include bonus hours. Offering bonus hours instead of discounts is a great way to sell higher tiered packages. For example, if you sell services that typically last 20 hours, you offer a five-hour bonus for the 30-hour level. Depending on the nature of your business, consider things that you can bundle to give your customers a special treat. "~ Blair Thomas, eMerchantBroker
"We offer our customers custom software development services. Every Thanksgiving Day, I send my customers a Macy's gift card to thank them for being our customer. It shows them how much we appreciate their business and we are there to support them. It does not get very expensive as the number of our clients is lower compared to an accounting or law firm. "~ Piyush Jain, SIMpalm
"If you run a non-retail business, it's best for a service company to take advantage of the advertising contracts companies expect for Black Friday this season and Cyber Monday. Make sure you have advertising content ready for your business. That way, your service is available when companies look for offers. "~ David Chen, Sharebert
"Consumers are increasingly turning to social media to find service providers. Organic Social Reach is no longer as effective as it used to be, but paid social advertising on Facebook, Instagram and Twitter provides brands with extensive tools for targeting and segmenting a direct line to potential customers. Paid social networks can increase brand awareness, drive traffic to a service company's website, and generate demand. "~ Chris Madden, Matchnode
"Create a package and images that make your service look like a gift. If you can turn your service into something a customer would give to another person, you'll be right in the holiday season. Offer a session package or a discounted rate for your service to convince consumers. You can promote gift cards, punch passes, or other bundling options that are appropriate for your service. Jared Weitz, United Capital Source Inc.
"Most non-retailers experience a certain slowdown during the holidays. If your company serves non-retail businesses, you can suggest that you use the slower vacation time to position yourself for a strong year ahead (by working with you!). "~ Keith Shields, Designli
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