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14 necessary roles in constructing your marketing division

By building a dedicated marketing team for your company, you can take your marketing efforts to the next level. When hiring for this department, you should consider the various tasks and responsibilities and then create the right roles to ensure success. To learn more, we asked a panel of members of the Young Entrepreneur Council the following question:

"What is a particularly important role in setting up a marketing department? Why is this position so important? "

Roles of the Marketing Department

The members of the YEC community said the following:

1st project manager

“At every stage of your marketing cycle, a project manager should have the vision that your team designed. If you want to hire for this role, you should consider advertising within your company. Your experienced employees will probably understand the processes and how you can use all the tools available to them. "~ Chris Christoff, MonsterInsights

2nd SEO specialist

“SEO specialists can help you rank keywords on your website, but they can also help you create marketing material that is useful for search engines on social media. A specialist can also help you take a look at specific content while increasing your visibility across the platform. "~ John Turner, SeedProd LLC

3rd analytics specialist

"Given the investments you make in various marketing initiatives, it is important that you have someone who is data driven and fluent in analysis so that they can analyze between campaigns with poor and above-average performance." Ideally, they can localize the shortcomings of various projects and make specific recommendations for improvements or breaks. They also scale profit campaigns. "~ Firas Kittaneh, Zoma mattress

4. Creative Director

“Your creative team will affect how people feel and think about your online business. After all, only your content, logo, brand colors and website presentation have to go by. Your creative leader creates graphics that embody your business values ​​and work. You also need to make it consistent across all channels and make them an important part of your marketing team. "~ Syed Balkhi, WP Beginner

5th writer

“A solid writer is an important part of any marketing team. Just think of the different channels you need to write for: your website, blog, social media posts, email marketing and so on. A good writer can create content that engages your target audience, encourages consumers to act, and helps your business grow. "~ Thomas Griffin, OptinMonster

6th brand manager

“A brand manager is responsible for how people view your company from the outside in. He advises you on colors, topics and much more and keeps it consistent. A brand manager is important because it helps you create a unique voice that leaves an impression on people. In a world with so many competing and similar products, you have to rely on your brand image to stand out. "~ Blair Williams, MemberPress

7. Content strategist

“We often see marketing as this type of content tube. Do it, write it, post it, share it. Content is key in a strong marketing team, but the role that many employers forget is that of the strategist. Many CEOs believe "we are good at strategy – I take care of it", but the marketing strategy is very different from the business strategy or the growth strategy. Make room for it in your team. “~ Matthew Manos, very beautiful

8. Marketing Analyst

“An expert in analytics is the key. Every audience is different, so you can have great strategists and those who implement the strategies elsewhere on social media platforms or in marketing campaigns. However, if someone doesn't check that marketing is working, everyone is wasting their time. Have a data driven analyst on your marketing team to share the results with the rest of the team. "~ Diego Orjuela, Cables & Sensors

9. Influencer Specialist

“In each department you have to hire someone who is actually the target market. To understand the customer's mindset, you need to hire someone who actually belongs to the market. We may have the best of the best on the team, but without the knowledge of someone who is actually the brand's target market, all efforts are useless. An influencer is a perfect addition to the team. "~ Daisy Jing, Banish

10. Social Media Manager

“Hire a social media manager. You need someone who is specifically responsible for managing the media content that your company shares on all different platforms. You need someone who not only understands the content that you need to share, but also the audience you are addressing and how you can be creative to build engagement. "~ Matthew Podolsky, Florida Law Advisers, P.A.

11. Marketing Innovator

"New marketing channels are appearing all the time, and sometimes the channels that you think will work don't work." You need a marketing director who has experience in the marketing channels you need to be in, but also someone who understands new marketing trends and is not afraid to test different channels to find something that works. New marketing trends open up new opportunities. "~ Andy Karuza, FenSens

12. Marketing Director

“It is important to have someone on your team who understands your marketing mission and knows how to get there. A marketing manager is someone who can take up the vision of your company's brand and successfully communicate it with words and pictures on all platforms. This person should be a creative lateral thinker who can help you take your product to the next level. "~ Stanley Meytin, True Film Production

13. Content Lead

“You have information about your authors. You are responsible for tracking your progress, approving your content calendar, and receiving new publications. It is important that this position is filled for your marketing department. Otherwise, you don't know how your content behaves and how it affects your business. "~ Stephanie Wells, Formidable Forms

14. Specialist in marketing operations

“Imagine a marketing role as an internal Swiss Army knife. This non-customer-oriented role is cross-functional and understands all facets of the business, from sales to product. MarkOps does not manage employees, but acts as an adhesive and resource manager for the marketing team. This is the biggest difference between a marketing manager and a marketing department. “~ Jared Polites, LaunchTeam

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