Brand loyalty is a key component of marketing in the 21st century. Brand loyalty is easier than ever thanks to social media that allows businesses to interact directly with consumers.
To make it easier for companies to get started on a social media plan, we asked 14 successful entrepreneurs from the Young Entrepreneur Council (YEC) the following question:
The development of a uniform voice and aesthetics on all platforms is decisive for building brand awareness and loyalty. However, it is important to publish different content on different platforms in order to gain and gain followers. Just make sure that your visual content, style, and tone are not the same but consistent. – Kristin Kimberly Marquet, Marquet Media, LLC
Do you have a dedicated team that takes care of social customer support. So many consumers use social channels for support even when a brand doesn't officially “do” it. So it only makes sense to allocate resources for it. Try to monitor your social channels regularly and let people know when you are online so they know when to expect a response. – Thomas Griffin, OptinMonster
Interacting with people on the Internet is key, whether you're commenting, connecting through a private message, or just sharing content and answering questions about your products or services. People appreciate communicating with a real person and not having the feeling that it's just a robot responding to them. Engagement also promotes brand visibility as people will see that there has been recent activity on your social media. – John Hall, calendar
The audience renounces the traditional news feed in order to receive short-lived content. With just small doses of pictures and copies, they'll keep coming back to learn more. In other cases, your in-stream posts may be muted, but many are still switching through your stories. It's an easy-to-digest format, especially now that audiences have ever shorter attention spans. – Firas Kittaneh, Zoma mattress
Businesses can deliver freebies, discounts, and even exclusive content through their social platforms. Consumer behavior changes from platform to platform. Hence, it is important for a company to spend its time serving consumers appropriately based on the platform. – Jordan Edelson, Appetizer Mobile LLC
When a brand engages with its audience and customers on social media, they can show how they are adding value and serving customers. This is a great way to build brand loyalty. – Nicole Munoz, Nicole Munoz Consulting, Inc.Other items from AllBusiness.com:
Brand ambassadors promote your brand and your company via their personal social media platform. This is a more accessible way of getting your target audience's attention. – Riccardo Conte, Virtus Flow
By sharing positive reviews and testimonials (even during short video interviews), two goals are achieved at the same time: a strong and positive brand towards potential customers and a thriving community whose voice is heard. The more you openly share success stories on social networks, the more in-depth reviews you will get as a result. – Mario Peshev, DevriX
Make the customer a hero of all the contents of your company. Don't talk about your product or service. Shift your perspective to them. Their needs should always be addressed and their pain points resolved. Instead of "Our product is great," make it "How to solve XYZ." – Solomon Thimothy, OneIMS
Try to build an online group or a strong community. People thrive when they belong to a group with which they identify closely. For your company, this can mean showcasing your values and speaking to the interests and passions of your users. As you build an online community, you're more likely to gain engagement and approvals, and your audience will relate more to your brand. – Blair Williams, Member Press
Added value through education. Don't just advertise your products or services on social networks – you will quickly lose your audience. Instead, look for ways you can educate your audience by sharing your own content that is educational or that makes others stand out in your industry. – Kelsey Raymond, Influence & Co.
Customers today want to support companies that share their values. So don't be afraid to share your company's core principles. Find ways to show customers what your brand stands for. For example, share content about issues and charities that your company cares about. Make sure that you always focus on being authentic and real. – Blair Thomas, eMerchantBroker
With everything that's happening in the world right now, brands can stand out and easily build loyalty by standing up for good causes. People are passionate about social issues while most companies prefer to stay out of them. However, if you stand up for what you believe in, it makes you different and people can see that. You want to do business with brands that believe in something. – Jared Atchison, WPForms
Use your media source as a platform for the voices of others. Instead of simply sharing your brand, invite your customers and audience to share their opinions, stories, and insights on your page. The more you create a sense of community, the more likely your audience will hang around and trust the brand you are building. – Matthew Podolsky, Florida Law Advisers, P.A.
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