Influencer marketing is one of the best new ways to reach audiences on social media. Influencers thrive on building relationships between themselves and their audience, which makes them ideal partners for brands that want to reach the same market. Micro-influencers, by definition, have fewer followers, but often an even closer community. In many cases, this closer relationship allows for greater trust in marketing products. When it comes to micro-influencers, companies need to understand how this particular relationship works for both parties. To help, we asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to do the following:
“What is the best strategy to work with a microinfluencer and make sure the relationship goes as expected or that common goals are achieved? Why? "
Here's what members of the YEC community had to say.
“ Research and pay attention Pay close attention to whether the micro-influencer you're interested in has consistent, real content and deep audience engagement. Are their followers actually interested in the products the influencer uses? Work with the influencer to create authentic and Create engaging content. A good influencer will know what their audience is looking for. ”~ Reuben Yonatan, SaasList
"Immerse yourself in a micro-influencer's audience. If they have your exact customer base or a new market that you want to enter, this could be a beneficial relationship. Practice r check the nature of their engagement. Are the comments generic or do people delve deeper into questions about product size, ingredients, or use cases? Check this out thoroughly before partnering up. "~ Tyler Bray, TK Trailer Parts
" Make sure you put your agreement in writing so that both parties can follow . It should contain goals, expectations, deadlines, rights, payments, etc. You need to ensure that there is mutual trust between both parties by executing the written agreement in order to also overcome possible hurdles in the future. It also gives each party the option to terminate the agreement in case something goes wrong. "~ Solomon Thimothy, OneIMS
" By setting up benchmarks and milestones for marketing campaigns for microinfluencers, you can determine if the goals can be achieved. It also sets parameters within which both parties should work, and they can help define success. "~ Jordan Edelson, Appetizer Mobile LLC
" Have a clear Reputation Agreement. Your reputation is the biggest risk factor you have with a micro-influencer, because if their actions don't reflect your brand's values, you risk a dangerous association. "~ Nicole Munoz, Nicole Munoz Consulting, Inc.
" Before creating your pitch, create a relationship. Get to know them and vice versa. Then you can discuss the goals each party wants to achieve and how exactly you can do that. A jump straight from the accidental placement of micro-influencers is usually not very good. "~ Andrew Schrage, Money Crashers Personal Finances
" Manage not micromanaging the way they create content. This micro-influencer gained their following through the competitive advantage they already have. Have them suggest videos, photoshoots, and other media that can promote your product and service. While you can provide feedback, to make sure the content matches your branding, but overall it is better to let them do the creative process. ”~ Riccardo Conte, Virtus Flow
"You need to know what your company's values are about and see if the influencer shares the same values. Also, identify the audience that the influencer is reaching on a daily basis ot and see if it aligns with your brand's audience. "~ Alfredo Atanacio, Uassist.ME
" Once you have researched, found and worked with a suitable microinfluencer, it exists a helpful strategy in planning your content in advance. That way, you don't have case-by-case preparation of content that meets the values of both parties. You can always make changes based on the results later, but if you write your content first , stay on the same page. "~ Blair Williams, MemberPress
" Make sure you use it when looking for a microinfluencer the influencer marketing tools. With tools like Upfluence or HypeAuditor, for example, you can easily find micro-influencers that are tailored to your company and your target audience ch statistics on the number of followers, engagement and much more. Such tools will save you time looking for the perfect influencer. "~ Thomas Griffin, OptinMonster
" Working with influencers can be a difficult situation. One way to relieve stress is to start any microinfluencer partnership with a trial period. Pay them for a few posts and see what kind of engagement they get compared to their other posts. Use this data to determine if you want to establish a long-term business partnership or if it is time to try something new. "~ John Brackett, Smash Balloon LLC
" I think partnering with micro-influencers is good for business But you don't want to put all your eggs in one basket. Look for multiple micro-influences while developing a relationship with each person at the same time. Take the time after each campaign to review the data and keep the staff showing positive results for your brand. ”~ John Turner, SeedProd LLC
“ Put together a nice table of the Be able to track agreed commitment and next steps and, if necessary, link to the action. These relationships should be tracked in a table from visiting to completion of their task. With all information in one place, including de r agreement and the result, it is unmistakable whether they were carried out or not. "~ Andy Karuza, LitPic