Excellent marketing strategies for retail make a big difference to small businesses. According to Statista, US retail e-commerce will grow steadily until 2023. It's important that retail marketing is right.
Here are 12 retail marketing strategies you may not have heard of yet.
Ellen Sluder is the vice president of marketing at RingBoost. She says it's great to use traditional methods.
"Getting a custom phone number is a great way for retailers to differentiate themselves and connect with their customers."
This is a great way to profile yourself in a digital world.
Depending on the industry, augmented reality is one of the biggest trends this year. If you sell furniture or home improvement items, these apps can place 3D models right in front of your customers.
There are other great retail marketing strategies that can help your small business stand out from the crowd. Signage work for stationary retailers who want to compete. No idea. Clean, crisp fonts attract attention.
Stacy Caprio is the founder of Growth Marketing.
"Mail customers a $ 5 or $ 10 voucher for a retail store of $ 20 or more. This is a great way to make customers feel special, "she writes.
Smart store front displays are important for good retail marketing. Is that what's in front of these shop windows? The cleaning and cleaning of the curbs impressed the people. So too a sandwich panel with the right message.
Lexie Smith, founder of THEPRBAR Inc., delivered three excellent retail marketing strategies.
"For example, host one of your nearest local Chamber of Commerce blenders," she writes. "Offer participants an exclusive discount during the event."
Meet with a complementary brand to host a pop-up event. These are temporary by nature. And you have to look for a unique space for it to work.
Caprio explains how to get the most out of this kind of
"If something hyper-local does not exist, test a site like Groupon to attract a new set."
"This can be as simple as adding QR codes to your catalogs or postcards," writes Chris Biscuiti of Minuteman Press. "Or you can create a hashtag and include it in your marketing materials to get more attention and engagement."
Nikola Baldikov, digital marketing manager at Brosix, gives an interesting insight into this old standby reward program.
"We recently had great success creating a customer reward program when they shared their opinion on our product on review sites," he writes. "We believe that potential customers seek reliable information directly from users."
A conversation sound sells. You will involve more people by interjecting some of the local vernacular. Here's a dialect quiz to get you started.
Do not forget that stationary retail is alive. It's a big part of the omnichannel trend, where customers compare online and shop in physical locations.
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