The holiday season is usually a gold mine of opportunities for product-based businesses that can use special holiday products or sales to highlight their business and make them relevant to this time of year. While service-minded businesses may find it harder to take advantage of the season's business opportunities, there are still several creative strategies they can use to use vacation marketing to their advantage. For guidance, we asked 12 entrepreneurs of the Young Entrepreneur Council (YEC) this question:
“In your opinion, how can a service-oriented company make the best use of the coming holiday season? How could this differ or relate to a product based company? “
Here's what members of the YEC community had to say.
“Buying products online is usually a great user experience because it is simple and streamlined. In my company, we think that purchasing services should be the same. First, make sure that your booking and sales processes make things easier for customers. Then dream of unique experiences and special vacation packages. “~ Diana Goodwin, MarketBox
“A good way for service companies to take advantage of the upcoming holiday season is to create holiday packages for their customers. For example, if you have a massage parlor, then for the festive season you can offer a free foot massage with head massage. People love offers. If you see such offers, you will definitely get around to taking advantage of them. "~ Josh Kohlbach, Wholesale Suite
" Service companies should think about how they can get more people to try their services this holiday season. I suggest that you offer a free trial so that consumers can get a taste of what your business can do. Once you start posting Christmas sales, you will find that many consumers who have tried your demo service convert to repeat customers. "~ John Brackett, Smash Balloon LLC
" Add extra perks or services on top of a traditional offer. You don't want to discount your prices However, you could introduce additional support, marketing services, an SEO review, or a call for advice in addition to your current plans. ”~ Mario Peshev, DevriX
"As a service-oriented company, you can influence your customers or customers in ways that products cannot. Use the holiday season to make your holiday experience special. Have your service packages adapted to the time of year. It is not easy to replicate with a product based company, the products are for the most part fixed and d rather difficult to adapt to the Christmas season. Services are usually more flexible. "~ Samuel Thimothy, OneIMS
" Team up with a product-based company and create a package deal together over the holiday season. Regardless of whether you are a service-oriented company that already carries your own products, or whether you have a product-based company in mind that you can work with, take advantage of the fact that you can create something unique together and address both customers. "~ Matthew Podolsky, Florida Law Advisers, PA
" Service companies can take advantage of the holiday season by they plan and publish holiday-specific content. Your emails, landing pages, website homepage, and social media posts can all be used to increase sales over the vacation. With content, product-based companies focus more on brand identification while service-minded companies can focus on their reputation and quality of service. "~ Stephanie Wells, Formidable Forms
" Service-based businesses should take advantage of the holiday season by using holiday themes in their marketing. Rather than just offering a regular cleaning service, a cleaning company can use their marketing to offer a cleaning that will help people prepare for the busy holiday season, ensure a clean home for their guests, and save time for the hosts to let them relax Can focus on other vacation chores. "~ Blair Williams, MemberPress
" Every year every company throws around ideas for the holiday season, but many of them find it easy to to fall through the cracks when the rush begins. One of the best ways to take advantage of the season is to create a holiday marketing calendar in advance and automate promotions. Regardless of whether your business is service-based or product-based, this will ensure you don't miss out on any opportunity. "~ Blair Thomas, eMerchantBroker
" Take advantage of any intellectual property your company owns and offer servicing offers to your customers Services. Whether it's a course on using a product, learning a new skill, or some other valuable asset, you have the potential to tackle anything. This differs from product-based businesses in that you are selling your audience an intangible benefit that may come with upgrades. "~ Duran Inci, Optimum7
" Take advantage of your email subscribers by sending a vacation newsletter featuring popular services and Discounts are presented. People are ready to spend money for the holidays. So, sending an email about your vacation event or sale is enough to get your audience's attention. "~ Jared Atchison, WPForms
" Sending Christmas cards to your customers is a great way to capitalize on the upcoming holiday season. Service-based businesses are more personal Relationships with their customers as a product-based company so you can really build meaningful relationships. Sending a Christmas card out shows your customers that you care. ”~ Thomas Griffin, OptinMonster
Image: Depositphotos.com
