Doing business is an ability. And just like any other skill, it takes training and practice to excel. One of the best ways for people to learn how to be great salespeople is by looking at examples of great sales pitches. When you see or read an effective sales or marketing conversation, you can take lessons and use similar points when creating your own compelling presentations.
Read on for tips and examples of successful sales pitches from other business owners that can help you create your next big sales pitch, whether you're creating a big sales pitch or just want to learn how you generally do can lead a better sales pitch presentation.
A sales pitch is a presentation designed to persuade someone to buy a product or service. A similar concept can also be used to convince investors or partners to support a company. Sometimes sales people deliver these parking spaces to a single person. In other cases, they can be delivered to a larger group or even by phone, email, or online.
Each pitch probably varies in content and style. However, successful sales talks are usually short and include a call to action that convinces potential customers to complete their purchase. They can also include questions or discussion items to start a conversation once most of the field is complete.
You write a good sales pitch by being convincing, direct and precise. Sales talks should typically only take a minute or two, as potential customers often don't have enough time or focus to listen to your presentation. Therefore, you should spend the limited time drawing attention to the unique value proposition of your product or service. In other words, what can someone get from your offer that they can't get anywhere else?
In order to really bring your points home, it is helpful to design your sales pitch from a customer perspective rather than explaining everything from your company perspective. In particular, you can first explain a common problem your customers are dealing with, and then explain how your product or service solves that problem. This helps potential customers understand how the purchase can benefit them, which is often more effective than just listening to a long list of points or features.
In addition, personal and inviting conversation can help make your sales pitch really shine. Once you've explained how your product or service solves a problem for customers, you can ask questions or share a call to action that gets a conversation going. In this way, you can learn more about the person you are contacting and share personalized information about how working with your company can benefit them directly.
Read more tips for writing a good sales pitch: 20 best sales pitch ideas
The founder of Scrub Daddy, Aaron Krause, shared his sales pitch for a scrubbing tool that changes texture based on the water temperature at the Shark Tank a few years ago. The pitch was successful not only because it could quickly explain how his product would solve household cleaning problems, but also because he actually demonstrated these claims in a live environment. He even incorporated a bit of humor and humor into the speech and demonstrations to keep people entertained and entertained.
Not all products require this level of demonstration. But for those who offer something unique that seems difficult to grasp, additional visual elements can go a long way. And the real situations that he outlines during the presentation are extremely understandable, which makes this sales pitch example incredibly effective for a wide range of people.
In this sales pitch example, Matt Macnamara of Formcraft immediately captivates the audience by asking them to visualize their dream office space. Since the company offers architecture and design services for companies, this introduction serves both to outline the target customer and to define a potential problem, even if it is not a “problem” in the traditional sense. He then explains exactly how his company can help business owners turn their visualizations into reality.
This strategy can be effective because it instantly personalizes the pitch for each individual. They start with an idea in their mind of something they want but don't have that can ultimately convince them to act and buy a product or service to achieve this ultimate goal. He plays this idea out in the rest of the field. Viewers will likely continue to imagine how this service could impact their work.
This sales discussion example also begins with questions and visualization exercises. The founder of the Healthy Hearts Institute uses these techniques to study the prevalence of obesity in underserved communities and to increase engagement immediately. He then introduces his company and goes through various ways to solve the problem outlined above.
This example describes several areas where communities can benefit from health-related initiatives. And the moderator explains very quickly and precisely how his proposed changes will affect the community. The sales pitch also has an emotional element, as it draws people's attention to their own loved ones and describes how the community can feel and function when positive changes are implemented in their organizational plans.
Kasper Hulthin von Hoist (who has since changed his name to Podio) provided this example for a sales talk at the MIT Global Startup Workshop. The company offers project management and collaboration software that enables companies to communicate more efficiently with team members and employees outside of their organization.
Hulthin explains this problem and this solution very early in the sales pitch. But one of the things that really sets this example apart is how it opens up the conversation with a few questions. This leads the audience to get involved and outlines how often the problem of email communication actually occurs. He then referred to this commitment later in the presentation to keep the audience busy.
TruckIn offers a fleet management solution that forwarders and shippers can use to improve their efficiency. The pitch example begins with a clear definition of the problem and the solution. He also compares his company with others in the sharing economy to give people a clear understanding of what type of service they offer, as it is something relatively new and innovative.
This example uses unique truck industry data to really showcase the value of the company. For investors or those in the industry who may not be aware of the spread of truck waste, it can quickly be understood and understood why the offer in this area is so advantageous.
Goodybag is an office catering service for companies. It's not exactly a groundbreaking idea. However, there are some facts about the company that set it apart from similar services. Therefore, in this pitch example, the founder spends time explaining what the company is NOT. This helps clarify exactly what the company offers and what its unique value proposition is.
Since this is more of an elevator space for potential investors than for customers or customers, the points are mainly focused on financial advantages and not on functions. However, this shows that he understands his audience and has tailored the information to his specific needs. In standard sales talks for customers or clients, a similar tone with points that are more tailored to this audience should have a similarly successful result.
This sales pitch was actually part of a Utah State University competition. But the competition winner demonstrated some convincing persuasion techniques during his pitch. The idea is an advertising service that shares news on coffee cups.
So what makes this sales pitch example successful? First, he clearly outlines how the product can benefit everyone involved – not just the companies that advertise, but also the coffee shops and consumers. He also uses data to secure his points, for example to share how often people look at their coffee cup each time they use it. This can ultimately make the idea that you share in your pitch appear more realistic and effective, as it removes potential obstacles that can arise during the implementation process.
Ebonee Monique Thompson from Mama I Want to Write, another example of an elevator space from a competition, reported on the history of her startup at the Black Enterprise Entrepreneur Conference. Your sales pitch offers a comprehensive overview of your service in a very short time.
In less than a minute, she outlines the problem – people who want to write but don't have the time or focus – and examines the services that their company offers to solve the problem. She even outlines a few different target group members who could benefit from this service – then she also guides the audience through the way it works.
This student from the University of Dayton used a quick sales pitch example to justify her startup idea that sells a universal fishing lure so that fishermen don't have to buy new equipment for every fish species.
To clarify her point of view, she begins her sales pitch with some very basic statistics about the fishing industry. It then explains how their product idea will change the industry for the benefit of fishermen, and gives clear and concrete examples of what differentiates this product idea from all the others currently available on the market.
The Muse offers a platform for career search and coaching for job seekers. With this elevator distance, the company founder goes into detail about how her company really stands out from other currently available job platforms. She describes situations that are often frustrating for those looking for new careers and examines how their offer helps people avoid these problems.
This is an important distinction for a company that sells something that is already widely used. When describing what makes the other options less attractive, a unique new product or service may sound much newer and more exciting.
Lazarus 3D is a company that manufactures technology for medical facilities. At the beginning of this example of a sales call, the founder clearly describes for whom he is producing this product and what problem it solves for medical institutions, doctors and their patients. She also uses real-world examples and integrates visual elements into the sales pitch to help people understand the concept.
In the end, she asks a question to really get people to think about the power behind this offer. Regardless of whether you advertise online, via email, or in person, asking a question to your audience at the end of a sales pitch can often help the conversation continue and think about how they actually use your product or service on the Internet can use future.
This sales pitch example for London Print Brokers is fairly simple. But it uses a couple of strategies really well. It is incredibly short to begin with and it clearly indicates at the beginning how long the conversation will last, which can be useful for those who have little time.
Second, he saves time by comparing his company's offering with that of other commercial printers, rather than explaining the offering from the ground up. This relates the company to something that people are already familiar with, but shows in a clear and precise way how the business differs. It also provides concrete reasons why the company can work with less overhead, which saves customers money, which is the main selling point for the service.
These sales pitch examples offer a variety of style options that you can emulate and use in your own presentations to generate more sales. Regardless of whether you win new customers, attract investors, or otherwise want to convince people to do business with you, creating a high quality sales pitch can make a positive impression and ensure that people remember your business. Once you've mastered the points above and created a sales pitch that matches the quality of the items on this list, it's time to go outside and practice, practice, practice. Delivering your sales pitch to potential customers again and again is the best way to truly master your delivery and have a remarkable impact on your sales.