If you own a business, you probably use several marketing strategies. If you want to improve your results, you do not necessarily have to introduce more platforms. You can just make the most of those that you already use. These tips from members of the online small business community can help.
Content marketing is a very cost effective way to add value to your customers. However, your strategy should evolve over time as your business grows and changes. In this CorpNet article, Nikola Banicek gives you some tips that you can use to take your existing content marketing plan to the next level.
There are tons of different factors that contribute to the development of a successful SEO strategy. With contributions from experts in the field, such as those included in this Jessica Greene Databox article, you can reinforce your existing efforts and get better results. Then you can see what BizSugar members say here.
Instagram stories provide a very natural and casual way to connect with followers and take a peek behind the scenes of your business. However, the algorithm and other factors can make it impossible for you to reach your ideal audience without a little work. This Social Media Examiner by Helen Perry includes tips for improving your organic reach.
Live streaming lets you connect with customers in real time to answer questions, share valuable content, and engage. There are several tools you can use to manage your streams. In this blog post, Ileane Smith discusses an option – Streamyard.
Using the right graphics, you can take almost all of your marketing materials to the next level, from social media posts to print ads. How do you find the best graphics and implement them most effectively? Christina Lyon provides helpful visual marketing ideas in this post on the DIY Marketers Blog.
Search engine marketing is one of the most effective ways to promote your business online. Google My Business is an important tool that helps you get noticed. But there are a lot of common mistakes companies make on the platform. Learn from these horror stories in this post by Bright Local.
Most of your clients are likely to spend time on Facebook. So advertising on the platform can almost certainly benefit your business. However, some Facebook campaigns are usually more effective than others. With a solid foundation, you can ensure that your campaigns achieve results. Read more in this marketing Land Post by Zenia Johnson.
If you want your content marketing to have the best impact on your business, extending your lifetime can be beneficial. For evergreen content, you'll just have to resume advertising once the initial marketing push has ended. In this article in the Search Engine Journal, Kristi Kellogg explores how to do this for your business.
Creating a successful marketing plan is not just about finding the best platforms. It's also about creating messages that appeal to your audience. FOMO can be a strong feeling to develop a strategy, as Chris London explains in this post by Pixel Productions. Here you can also see what the BizSugar community thinks about the post.
E-mail marketing enables you to connect with your customers throughout your experience. Therefore, your email marketing program must provide enough options for the different parts of the customer lifecycle. This article from Kevin George's Content Marketing Institute explains why this type of program is so important.
If you'd like to suggest your favorite content for small businesses to consider for an upcoming community summary, send your message tips to: sbtips@gmail.com.
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