The first impression customers make of your brand can have a huge impact on whether they will buy from you. Making a great first impression takes a lot of work. You need to create valuable content on your blog and on your social media. You need to build a personal brand. You may even need to learn about new options for starting a business. Read the tips below from members of the online small business community to make a positive impression.
You only have one chance to make a great first impression on potential customers. So you need to carefully plan what customers expect from their initial interaction with your brand. The techniques in this crowdspring post by Katie Lundin can help your business stand out.
Price is often one of the first things consumers look for when considering your product or service. If you want to charge enough to cover your costs and make a profit, you need to justify it to customers. Ivana Taylor explains how in this DIY Marketers post.
Your personal brand can have a huge impact on how people think of your company. Lots of people do a simple google search when looking for a business or founder. A new feature called “Personality Cards” can help you make an impression. Find out more in this Search Engine Land post by George Nguyen.
If you haven't built much of a brand online or offline, then so many are helping your business. In this Biz Epic post, Ivan Widjaya discusses the benefits of building a personal brand.
Indeed, blogging is one of the best ways to brand yourself online. Rachel Strella from Strella Social Media offers thoughts here for those interested. You can see more conversation around the post on BizSugar.
Instagram can be an effective way to get new eyes on your brand. Once you've created an image that you can use to make a positive impression, it's time to make it available to as many people as possible. Find out more in this Social Media Examiner post from Marly Broudie.
One of the best ways to make a positive impression when drawing attention to yourself on Instagram is with captions. Basically, you can use Instagram as a microblog to share useful content. Moss Clement from Moss Media goes into more detail here. And BizSugar members joined the conversation here.
Franchising can be a great way for new entrepreneurs to get into the business world. However, understanding the pros and cons of the business before you begin is a must. Joel Libava of The Franchise King offers some insight here.
E-mail is often one of the first ways you communicate with customers. If your business is relatively new, the beginner's guide in this GetResponse post by Irek Klimczak can be helpful.
A blog can be a business in itself. Or it can be a marketing channel that helps you make a great first impression on potential customers. Regardless of your reasons to start, proper planning is a must. For more information, see the tips in this Blogging Brute post by Mike Allton.
To suggest that your favorite small business content be considered for an upcoming community roundup, send your news tips to: email@example.com.