Improving your marketing doesn't necessarily require a complete overhaul. Sometimes small layers are enough to make a big impact. Some of these changes can occur in unexpected places. Here are some suggestions from members of the online small business community.
By measuring the success of content marketing, you can determine which tactic is most effective. How do you determine what works and what doesn't? This post by Ann Gynn's Content Marketing Institute has several metrics for marketers to consider.
If you want to tailor your marketing to your company, it is helpful to have a dedicated team. However, some companies choose to go outside or "rent" their marketing. In this Duct Tape Marketing post, John Jantsch explains the idea of owning or renting your strategies.
Instagram can be a powerful tool for marketing a business. But you need followers to actually get the word out effectively. If you want to grow your fan base with no ads, check out this Moss Media post by Ravi Singh. Then head over to BizSugar to see what the community is saying about the post.
The graphics you choose Because blog posts can have a huge impact on the effectiveness of your blog to have. But it's not just about choosing the right images. How you place them is also important. In this Blogging Brute post, Mike Allton discusses how to properly position images in each post.
The quality of your small business content can go a long way in determining its impact. How can you make improvements? Fortunately, there are tools that can help. Ivan Widjaya shares eight of them in this post on the Biz Penguin blog.
Yelp is a popular online platform for consumers to learn about local businesses. So if you don't use it to meet your goals, you could be missing out. Yelp recently added a few new features that might help. Greg Sterling describes them in this search engine country post.
Google is often the first place customers look for information. So if you're using blogging as a marketing strategy, it needs to be easy to find on Google. In this UpCity post, Tarek Mohajer offers tips for ranking blog posts higher in search results.
Hashtags are similar tools to increase the visibility of certain posts on social media. How do you choose the right ones for your content? In this post from Pixel Productions, Ashley Lipman shares a selection of relevant hashtags. And BizSugar members continued to discuss the post here.
Many small businesses use social media and blogging for marketing purposes. The core of these platforms is to surround your company with an active community of potential customers. But there are also other online communities that need to be considered. Suhaib Zaheer explores the power of this tactic in this Small Biz Daily post.
When you add someone to your email list, a strong welcome email can set the tone. But many small businesses only send a general message. If you want to take this opportunity, turn to the experts. This GetResponse post by Pam Neely has quality examples from other brands.
To suggest your favorite small business content for an upcoming community roundup, send your news tips to: sbtips@gmail .com.