Have you ever seen an article in your newsfeed just to scroll down a little bit and find that someone else shared it? This is a common occurrence. The best articles on the Internet attract a lot of attention, earn a lot of shares and are seen by even more people.
When all is said and done, a single article can receive thousands of shares and be seen by millions of people – all with humble origins on a random publication page.
What makes part of the content divisible and why is this divisibility so powerful?
First, let's summarize some of the best advantages of a shared article:
Which properties make content usable together?
According to a study, 59% of people share articles after reading just the headline. So what types of titles are shared? According to the SEMRush Global State of Marketing report published in 2019, articles with list headings, e.g. B. Those that start with a number, 2x more traffic and 2x more social parts than other types, followed by guides and articles with instructions. In addition, items with longer titles / H1 tags received more shares, and there was a clear correlation with title length and improved share performance.
According to the same SEMRush report, long reads of more than 3000 words get 3x more traffic, 3x more approvals and 3.5x more backlinks.
A Mashable report found that multimedia content is shared up to 12 times more often than text content.
Inserting new information is an easy way to improve the releasability of your article. There has to be new information, be it an announcement of a new sale or a new study confirming the health benefits of blackberries. The "new" piece of this equation guarantees novelty since people have never seen this information before. The "piece of information" guarantees value.
People don't share boring content no matter how valuable it is. However, if you manage to surprise your readers, they'll be more likely to share this surprise with the people they know. The exact surprise could be anything from a new finding that contradicts older studies to a phrase that ends in your video and is included as a joke. All it takes is a surprising breakout to instantly increase the likelihood of your content being shared.
Your content should also stand out as unique to you. People don't always look at the author or source of the content they're reading, but they know when they read something original. If your item is indistinguishable from that of your competitors, you won't stand out – and you probably won't get a lot of stocks.
People love sharing practical tips, whether it's a life hack that can improve your productivity, or information that you've been using kitchen tools incorrectly for years. While entertaining content has its place, approvals are far more reliable when reading your work has a practical advantage.
Adding humor to a post is not a surefire win, but it could help share your work. People love to laugh and then share that laugh with others. It is a way to connect and spread positive emotions. Accordingly, adding a handful of ironic references or jokes can potentially increase your post's potential.
People who share content rarely read the entire piece; You want to spend as little time as possible to understand the essence of the article. Accordingly, your work must be flyable. Of course, this word can mean any number of changes to your work. This can mean making your article shorter so that it can be read more quickly, or organizing your paragraphs and bullets more intuitively so that it can be scanned easily.
For better or worse, people tend to reactively share articles – as long as this is appropriate. For example, readers are much more likely to share an article with a convenient one-click share button at the bottom of the page than if they need to look for an opportunity to share. This is more of a design decision than a key feature of your item, but it is too important not to be included in this list.
Here are some other factors to consider, but they are not inherently related to the properties of the article.
One is timing; If you publish the article at a time when many users are online, your chances of early syndication and dissemination are much higher. You can learn to control this a little in your favor, but since online populations are difficult to predict, you will never fully master it.
Another reason is your own marketing influence on your content. There are many content marketing tools that you can use to promote your content. Giving it a boost can help the initial traction catch fire and take off on its own.
The other factor is unfortunately luck. While most posts that go viral have many of the properties on this list, not every post with those properties goes viral. You have to be seen by the right people at the right time and in the right way – and sometimes these conditions can only be brought to the point by chance.
However, do not be discouraged. Even if your articles do not go viral, considering the factors in this list can improve the performance of your content. Learn from the most frequently shared articles of the past and give your readers more of the content they want.