If you want your business to be relevant in 2020, you need your online marketing strategy to keep pace with changes in social media, video marketing, content creation, and SEO. Below are some relevant tips from members of the online small business community to learn which trends, insights, and forecasts could impact your strategy in 2020.
YouTube can be a powerful tool for companies looking to reach their customers in new ways. However, you need a clear strategy to get the most out of the platform. In this GetResponse article by Joshua Schofield, you get valuable insights into the development of your YouTube marketing strategy.
Social media is almost mandatory for companies today. But as much upside potential as they offer, they can also lead to major scandals for companies. When dealing with the disadvantages of social media, you need to know how to act in a crisis. Find out more in this social media HQ article by Christian Zilles.
If you want to improve your SEO strategy in 2020, you may need some expert insight. In this post on Flash Point Digital Marketing, Minuca Elena compiles some expert insights that could help small businesses in 2020. The BizSugar members commented on this post.
Logos and graphics are essential for your website, social media and a variety of other marketing materials. So if your logo is old or does not match the brand image you want to represent, it may be worthwhile to look at some more recent trends. This CrowdSpring post by Katie Lundin contains some of the hottest logo design trends for 2020.
When you create content for your customers, you end up trying to tell a story. This allows you to draw parallels between business content and TV and films. If you want to improve your content, you may be able to learn lessons from the recent finals. For more information, see Joshua Nite's TopRank marketing post.
Managing your reputation online is a very important part of marketing your business. Search engines play a major role in this. In this Search Engine Watch post by Sameer Somal, you'll learn how the two concepts work together and get some important tips for your own strategy.
If you want to attract more online customers, your website must be set up so that it can actually be converted. This means that you really need to focus on the user experience of your website. In this UpCity post, Ahmed Borai addresses some of the principles of web design that you need to focus on.
In order to develop an effective marketing strategy, it is important to keep an eye on the market. If you want to know everything about the latest trends and research results in the areas of content marketing, social media, email, video and search, read this blog post by Janice Wald. Then go to the BizSugar community to see what the members say.
The local search landscape is constantly changing. So if you want to keep making the most of SEO for your local business, you need to keep up with the latest trends and forecasts. Stephanie Newton's Bright Local post provides some insights that could help small businesses in 2020.
A blog can be invaluable for marketing your business online. However, it is not always possible to do everything on your own. This is where freelance writers can really help. Read this Biz Penguin article by Ivan Widjaya to get the most out of freelancers for your corporate blog.
If you'd like to suggest your favorite small business content to be considered for an upcoming community roundup, send your news tips to: sbtips@gmail.com.
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