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10 concepts for lead magnets for small companies

Lead magnets are incentives that marketers use to retrieve your contact information. Small Business Trends has interviewed some industry leaders to get a list of the 10 best ideas for lead magnets.

Ideas for lead magnets

Case Studies

Hanne Vervaeck, CMO @ Thrive Themes started with a simple but effective idea.

"The best idea for lead magnets in small businesses are case studies," she writes. "You will attract your ideal customer. You can make them curious and they will prove their expertise. "

It is important to write an attention-grabbing headline for your case study. A short summary must next increase the momentum and interest of the readers.

eBooks with a twist

"E-books are an optimized way to authorship and offer a number of benefits," writes Steven Dubin, president of PR Works. "You create your credibility, create significant visibility, and
generate leads for your business or brand."

Most small business owners do not have time to write an eBook. Or the budget to hire somebody to do that for him. Here's a clever solution from Dubin.

"Five to ten blogs, e-newsletter articles, or social media posts are likely to be enough to compile
an eBook. You can use this as lead generator on your homepage. "

The Checklist

You do not always have to reinvent the wheel to get a successful lead magnet. Creating lists that allow the user to follow a series of steps to track the conversion rate will increase the conversion rate. It helps to make them specific to your industry.

For example, if you sell a small business sales app, the checklist may relate to productive meetings.

If you're an e-commerce small business that works online, these ideas are right for you. They are from Jack Paxton of Top Growth Marketing. He proposes:

A Web App

"A simple app that lets users do important tasks is best," he writes.

Popular are those who care about things like time tracking and project management.

Free Software

Another good incentive for lead magnets. Paxton suggests installing this on the user's computer and highlighting a task he finds useful.

Test Software

"Offer your complete package free for 30 days for download," he writes. Of course this is the right way if you are a small IT company.

Business Tools

There are a variety of business tools that you can offer in exchange for an e-mail address. These should streamline the processes and marketing of the small business. A business card and logo maker are two other ideas shared by Paxton.

For the small company that wants to focus on the books, he suggests an invoice generator.


Small entrepreneurs are always looking for the activities of the competition. Examples are great lead magnets. Because people always look how things are done.

Like an example business plan or e-mail template. Make sure you target them to your target market. SEO comes into play here, if you find an old blog post for use. Optimize it with the word "example" for great results.


These are hot according to Bobbie Lind of Conversion Hacker.

"The interaction required to complete a quiz helps prospects engage in each answered question. The more personality you can bring into your quiz, the better the results. In a fun way, you can give your potential customers the information they need while promoting your products and services. "


Ready-to-use templates are another great way to generate leads. Jakub Kliszczak, marketing specialist at CrazyCall, explains how this is a double-edged marketing sword.

"A ready-made original is a big magnet, especially for small businesses. That's because they're pretty easy to build, but can be very useful to those who download them.

These templates can be offered as a blog post or explained in terms of content.


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